Dec 11, 2019

Webinar: The Chinese eCommerce Market

The Chinese Market can seem  daunting, particularly for businesses who are seeking to open doors to this eCommerce market and operate successfully. In this webinar, Cathal will give us practical guidance on how companies can enter the Chinese eCommerce market. In this overview we will look at some of the regulations and restrictions that are in place as well as the top technologies you need to be aware of.

In this webinar, the last in our successful 2019 series, Cathal covered the following areas:

  • Market size and value.
  • Exploring purchase behaviors.
  • A look at the typical channels people use to buy including Webo, Tmall and Baidu.
  • A look at how social media influencers or KOLs (Key Opinion Leaders) can be utilized as part of your market entry strategy.
  • At the end of this session, attendees will understand how to enter the market; how to establish yourself in this market, and, finally, how to operate in this market.

We had a lot of interesting questions from our many attendees - keep an eye on the Members Forum for some further discussion on those.

Download the Presentation below, which includes a list for further reading:

This content is available to Power Members only.


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Cathal Melinn
Cathal Melinn

Cathal Melinn is a well-known Digital Marketing Director, commercial analyst, and eommerce specialist with over 15 years’ experience.

Cathal is a respected international conference speaker, course lecturer, and digital trainer. He specializes in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC and SEO), analytics, strategy and planning, social media, reporting, and optimization. Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced.

Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue-generating guru - at enterprise level. He has extensive local and international experience working with top B2B and B2C brands across multiple industries.

Over his career, Cathal has worked client-side too, with digital marketing agencies and media owners, for brands including HSBC, Amazon, Apple, Red Bull, Dell, Vodafone, Compare the Market, Aer Lingus, and Expedia.

He can be reached on LinkedIn here.

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