The Chinese Market can seem daunting, particularly for businesses who are seeking to open doors to this eCommerce market and operate successfully. In this webinar, Cathal will give us practical guidance on how companies can enter the Chinese eCommerce market. In this overview we will look at some of the regulations and restrictions that are in place as well as the top technologies you need to be aware of.
In this webinar, the last in our successful 2019 series, Cathal covered the following areas:
- Market size and value.
- Exploring purchase behaviors.
- A look at the typical channels people use to buy including Webo, Tmall and Baidu.
- A look at how social media influencers or KOLs (Key Opinion Leaders) can be utilized as part of your market entry strategy.
- At the end of this session, attendees will understand how to enter the market; how to establish yourself in this market, and, finally, how to operate in this market.
We had a lot of interesting questions from our many attendees - keep an eye on the Members Forum for some further discussion on those.
Download the Presentation below, which includes a list for further reading:
This content is available to Power Members only.