Google Analytics 4 Intensive Live Training Series: Master GA4 in 4 Hours

7th Jun 2023 03:00pm BST
Google Analytics 4 Intensive Live Training Series: Master GA4 in 4 Hours

Change is coming fast! Universal Analytics (UA) is being replaced with Google Analytics 4 (GA4) on July 1st. Are you ready?

To help you unlock the analytical power of GA4, digital expert and ecommerce specialist Cathal Melinn will host a 4-part intensive training series. 

Getting to grips with GA4 is not as hard as you think. Especially when you have expert guidance! 


Great webinar and very much appreciated! Valuable information and a great use of time”.

I like that he mentions valuable "tips and tricks" that no one would know otherwise. These are gems of information. This is so helpful - Thank You!


The series will consist of 4 live sessions. In each, Cathal will walk you through the GA4 interface, explaining all its sections and features and how/why to use them as well as practical tips and insider insights. Each session will include a live Q&A. 

Session 1 - June 7 at 3pm BST / 10am ET : Fundamentals of GA4 & Google Tag Manager

  • GA4 set up & Tag
  • Install Google Tag Manager
  • Linking GA4 to other tools
  • GA4 Reporting Interface

Session 2 - June 14 at 3pm BST / 10am ET : Events & Conversions in GA4

  • Configuring Events and Conversions
  • Google Ads & GA4 Conversions
  • Data Comparisons
  • Data Explorations & Funnels

Session 3 - June 21 at 3pm BST / 10am ET : Advanced Measurement & Social Media in GA4

  • Social Media & UTMS
  • Advanced configuration: Data streams and tag settings/exclusions etc
  • Reporting Identity and Thresholding
  • Best Practices for Analyzing Data

Session 4 - June 28 at 3pm BST / 10am ET : eCommerce and GA4

  • Remarketing Audiences
  • GA4 eCommerce settings
  • Woocommerce & GA4


Cathal Melinn is a well-known Digital Marketing Director, commercial analyst & eCommerce specialist with over 15 years’ experience. Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue generating guru - at enterprise level. Cathal’s practical approach will provide you with the knowledge and skills to make the most out of your data in the new GA4.


Who is the series for?

Everyone, from beginner to advanced. The series of sessions will be valuable whether you're moving from UA to GA4, have been using GA4 for months, or you're a first-time user of Google Analytics!

Can I ask questions?

Yes, each of the sessions are live and you can submit your questions to be asked at the end of each session.

What will I get after each session?

  • HD videos from the session walkthroughs you can use as a reference at any time.
  • Written notes of everything covered in each session with any additional helpful resources from the DMI library
  • A practical cheat sheet to help you revise what you learned so you feel ready for the next session. 

What about CPD points?

If you're a certified member of the DMI you'll receive 5 CPD points if you attend the full series! Every eligible member gets 1 CPD point per session and 1 extra for completing the series.  


For $200 you get access to all four webinars, or $50 per session. There is a discount available for paid members.

Gain a competitive edge in today's data-driven world. Sign up now to experience the full potential of GA4. Places are limited, so book today! 


  • Date and time
  • Jun 7th 2023
    Starts 03:00pm BST
  • Location
  • Online
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