Create a Social Media Strategy for Success

Sometimes, working in social media can feel like you're chasing the wind. On some days, you open your mouth and catch a gust. On other days, your tongue gets no breeze.

In this webinar, we're going to pull you and your mouth out of the algorithms for an hour and make sure that when you go back in, you do so with:

1. An understanding of critical research into brands
2. Principles and concepts of strategy
3. Weaknesses of a lot of social media strategy
4. A social media creative brief template that will improve your output

Mark Pollard runs strategy training company Sweathead. He's taught strategy to thousands of people around the world. He's also taught teams at Pinterest, Meta, Twitter, The Wall Street Journal, and EA Games. He's been publishing online for nearly 30 years. He started Australia's first full-colour hip hop magazine and, a few years ago, raised $37,000 for his first book "Strategy Is Your Words." His social media posts about strategy reach over 500,000 people per month.