Experienced social media strategist Sadé Council talks to the Digital Marketing Institute's Conor Ward about some new developments with Twitter, the challenges facing the platform, and how these affect marketers.
Sadé is a digital marketing strategist and brand storyteller with over 10 years' experience helping brands to build relationships with online influencers, grow their social media communities, create engaging content, and improve their overall digital footprint. During the course of her career, she's worked both agency-side and in-house with leading global brands such as American Express, L'Oréal, Diageo and Coca-Cola.