Sep 11, 2019

← Back to Videos

Walkthrough: YouTube Ads with Cathal Melinn

by Cathal Melinn

Posted on Sep 11, 2019

The latest installation in our popular Analytics Walkthrough series, our expert Cathal Melinn takes a look in this video at how to run promoted ads on YouTube.  

You can set ads up to run on YouTube using Google Ads. Cathal will talk you through the different elements specific to YouTube to ensure you cover all the right bases for your ad's full potential.

He also gives advice on the inventory types and excluded content to choose for your ad's display - this is to ensure your brand integrity is maintained

This video comes from our Certified Digital Marketing Specialist course in Social Media Marketing

Add this page to your favorites below and keep your skills up to date. 

(Video duration: 04:34)

This content is available to Power Members only.


Related Articles

Cathal Melinn
Cathal Melinn

Cathal Melinn is a well-known Digital Marketing Director, commercial analyst, and eommerce specialist with over 15 years’ experience.

Cathal is a respected international conference speaker, course lecturer, and digital trainer. He specializes in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC and SEO), analytics, strategy and planning, social media, reporting, and optimization. Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced.

Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue-generating guru - at enterprise level. He has extensive local and international experience working with top B2B and B2C brands across multiple industries.

Over his career, Cathal has worked client-side too, with digital marketing agencies and media owners, for brands including HSBC, Amazon, Apple, Red Bull, Dell, Vodafone, Compare the Market, Aer Lingus, and Expedia.

He can be reached on LinkedIn here.

Upgrade to Power Membership to continue your access to thousands of articles, toolkits, podcasts, lessons and much much more.
Become a Power Member

CPD points available

This content is eligible for CPD points. Please sign in if you wish to track this in your account.