Sep 11, 2019

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Walkthrough: YouTube Ads with Cathal Melinn

Walkthrough: YouTube Ads with Cathal Melinn

The latest installation in our popular Analytics Walkthrough series, our expert Cathal Melinn takes a look in this video at how to run promoted ads on YouTube.  

You can set ads up to run on YouTube using Google Ads. Cathal will talk you through the different elements specific to YouTube to ensure you cover all the right bases for your ad's full potential.

He also gives advice on the inventory types and excluded content to choose for your ad's display - this is to ensure your brand integrity is maintained

This video comes from our Certified Digital Marketing Specialist course in Social Media Marketing

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(Video duration: 04:34)

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Cathal Melinn

Cathal Melinn is a well-known Digital Marketing Director, commercial analyst & eCommerce specialist with over 15 years’ experience.

Cathal is a respected international conference speaker, course lecturer and digital trainer. He specialises in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC & SEO), analytics, strategy and planning, social media, reporting and optimisition.  Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced.

Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue generating guru - at enterprise level. He has extensive local & international experience working with top B2B & B2C brands across multiple industries.

Over his career, Cathal has worked Client-Side, in Digital Marketing Agencies and Media Owners with brands including HSBC, Amazon, Apple, Red Bull, Dell, Vodafone, Compare the Market, Aer Lingus and Expedia.

He can be reached on LinkedIn here.

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