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Jan 22, 2024

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Walkthrough: Using ChatGPT to Create Content Pillars

by Will Francis

Posted on Jan 22, 2024

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ChatGPT can be used in an endless number of ways to help with your digital marketing. In this walkthrough, DMI expert Will Francis demonstrates how to use it to plan and organize your content pillars, as part of developing your greater content marketing plan.

He provides expert prompts to take ChatGPT through content pillars and subtopics based on specific topics, keywords, core values, and passion points that you can provide based on your own knowledge of your organization.

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Will Francis
Will Francis

Will Francis is a recognized authority in digital and social media, who has worked with some of the world’s most loved brands. He is the host and technical producer of the DMI podcast, Ahead of the Game and a lecturer and subject matter expert with the DMI. He appears in the media and at conferences whilst offering his own expert-led digital marketing courses where he shares his experience gained working within a social network, a global ad agency, and more recently his own digital agency.

Connect with him on Twitter (X) or LinkedIn.

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