Apr 2, 2024

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Walkthrough: Understand Heatmaps Using Microsoft Clarity

by Cathal Melinn

Posted on Apr 2, 2024

Heatmaps are a really useful tool for recording and examing how users engage with your website, a key part of any CRO strategy. There are several heatmapping tools available, including Hotjar and Crazy Egg. But you can easily get started by trying out Microsoft Clarity, which is free to use and has the same functionality as the other tools out there.

In this walkthrough, DMI expert Cathal Melinn shows you how Clarity can link to your Google Analytics, show you anonymized recordings of user visits, and lets you dive deep into the heatmaps to see users' engagement levels and understand their pain points.   

This walkthrough comes from the DMI's Professional Diploma in Digital Marketing

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Cathal Melinn
Cathal Melinn

Cathal Melinn is a well-known Digital Marketing Director, commercial analyst, and eommerce specialist with over 15 years’ experience.

Cathal is a respected international conference speaker, course lecturer, and digital trainer. He specializes in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC and SEO), analytics, strategy and planning, social media, reporting, and optimization. Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced.

Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue-generating guru - at enterprise level. He has extensive local and international experience working with top B2B and B2C brands across multiple industries.

Over his career, Cathal has worked client-side too, with digital marketing agencies and media owners, for brands including HSBC, Amazon, Apple, Red Bull, Dell, Vodafone, Compare the Market, Aer Lingus, and Expedia.

He can be reached on LinkedIn here.

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