Learn about UX and what tools you can use to bolster your customers' experience.

Why User Experience is Key to Digital Marketing Success

why-user-experience-is-key-to-digital-marketing-success

[[p]]Today&#39;s consumers are smart, savvy, and time-starved, and they want their needs delivered in an instant. That means you need to deliver a great [[a href="https://digitalmarketinginstitute.com/blog/what-is-customer-experience-cx" target="_blank"]]customer experience[[/a]] to prospects and customers. Enter user experience also known as UX.&nbsp;[[/p]]

[[p]]Whether at a desk, on a bus, or in a queue, people like to go online for many reasons such as to shop, book flights, check in with friends, or just search for information. These functions all have one thing in common: the quality of a person&rsquo;s online experience makes a huge impact.[[/p]]

[[p]]A critical part of that experience is the ease with which a consumer can find, access, review, or buy products and services. For businesses wanting to attract and convert that interest into [[a href="https://digitalmarketinginstitute.com/blog/how-to-generate-high-quality-leads" target="_blank"]]high-quality lead[[/a]] generation and boosting revenue, UX is crucial to their success.&nbsp;[[/p]]

[[p]]In this blog, we will cover:[[/p]]

[[ul]]
	[[li]]What is UX?[[/li]]
	[[li]]Why marketers can&rsquo;t ignore UX[[/li]]
	[[li]]What are the core UX principles?&nbsp;[[/li]]
	[[li]]4 great brand examples of UX in action[[/li]]
	[[li]]What tools can you use to improve UX?[[/li]]
[[/ul]]

[[p]]Today&rsquo;s consumers are demanding. With so many options available to purchase products and services, they expect a seamless experience &#8210; which means a good UX.&nbsp;[[/p]]

[[p]]Therefore, customer experience is a key differentiator for a brand looking to grow. People aren&rsquo;t going to engage with your site or content if it takes too long to load, looks haphazardly put together, or if it has typos. They will just leave to find information or a product somewhere else.&nbsp;[[/p]]

[[p]]There&rsquo;s also search engine rankings to consider. Where you rank on Google or Bing will determine how easily your brand and content gets found by customers. According to [[a href="https://backlinko.com/google-ctr-stats" target="_blank"]]FirstPage stats[[/a]], ranking on top of search engine results page (SERP) in your niche generates 39.8% click-through, compared to 18.7% for second place and 10.2% for third.&nbsp;[[/p]]

[[p]]So, you need to consider [[a href="https://digitalmarketinginstitute.com/blog/a-guide-to-google-e-e-a-t" target="_blank"]]Google&#39;s E-E-A-T[[/a]] (Experience, Expertise, Authoritativeness, and Trustworthiness). While it&rsquo;s not a ranking factor in Google&rsquo;s algorithm, it is used to assess the quality of content, and plays an important role in where it ranks.&nbsp;[[/p]]

[[p]]To deliver a great user experience that puts the customer at the core of marketing activities, marketers need to understand the key design principles.&nbsp;[[/p]]

[[p]]These principles ensure that every interaction a customer has with your brand is smooth, intuitive, and rewarding. Ultimately, the aim of these principles is to put the user first, enable easy navigation, maintain consistency, and remove friction.&nbsp;[[/p]]

[[p]]Here are seven principles of design that marketers should follow:[[/p]]

[[p]]This principle is all about solving user problems. This means that you need to look at the needs of your customer or user first and figure out what they want from a product or service so when they do come to you, everything they need is in one place, and the journey to conversion is smooth and simple.&nbsp;[[/p]]

[[p]]Key to this principle is understanding your customer. This requires detailed and well researched [[a href="https://digitalmarketinginstitute.com/blog/the-beginners-guide-to-defining-buyer-personas" target="_blank"]]buyer personas[[/a]] so you know their needs and pain points. You can also consult user research to find out what your customers want or what obstacles they are encountering.&nbsp;[[br /]]
[[strong]]Top tip:[[/strong]] Download our [[a href="https://digitalmarketinginstitute.com/resources/toolkits/buyer-persona-template" target="_blank"]]buyer persona template[[/a]] so you can create detailed personas that help in this process.[[/p]]

[[p]]If you want customers to recognize a brand, then it needs to be consistent. This requires using a logo or brand colors consistently across all channels to enhance trust and recognition.[[/p]]

[[p]]Whether you&rsquo;re adding an image to a blog or a social media post, the last thing you want is to guess which colors, images, or fonts to use to stay consistent with other images your brand publishes.&nbsp;[[/p]]

[[p]]Using a [[a href="https://digitalmarketinginstitute.com/resources/toolkits/brand-style-elements-template" target="_blank"]]brand style elements template[[/a]] ensures that the marketing team and anyone else creating content in the company has access to the brand style which includes fonts, color values, imagery, and even social media handles.&nbsp;[[br /]]
Here&rsquo;s a great example of brand consistency across channels from [[a href="https://digitalmarketinginstitute.com/resources/case-studies/airbnb-welcoming-the-world-transforming-travel" target="_blank"]]Airbnb[[/a]]:[[/p]]

[[p]]According to [[a href="https://www.uxdesigninstitute.com/blog/ux-design-principles/" target="_blank"]]UX Design Institute[[/a]], hierarchy relates to information architecture as well as the visual hierarchy of individual pages and screens. As a rule, you&rsquo;ll want more important elements at the top of the hierarchy (i.e. more prominent and easier for the user to find).[[/p]]

[[p]]While information architecture relates to the structure and organization of a web page or app, visual architecture is about how the visual elements are laid out on a screen or page. This involves headlines, font sizes, types, and where images are placed.[[/p]]

[[p]]The principle of hierarchy focuses on how things are arranged, with an emphasis on drawing someone&rsquo;s eye to the most important elements first to draw them in.[[/p]]

[[p]]This principle is all about putting yourself in the shoes of a user. It&rsquo;s about contextualizing how and why someone would use your product or service so the UX you provide relates to it.&nbsp;[[/p]]

[[p]]It&rsquo;s worth asking yourself some of the following questions:[[/p]]

[[ul]]
	[[li]]What device(s) would people use to access and interact with my product?&nbsp;[[/li]]
	[[li]]Where might the user be located?&nbsp;[[/li]]
	[[li]]Are there factors to take into account such as noise that could interfere with the experience?&nbsp;[[/li]]
	[[li]]What kind of emotional state could they be in?[[/li]]
[[/ul]]

[[p]]For example, if you know that the majority of your prospects and customers visit your company&rsquo;s website using a mobile device, it&rsquo;s a good idea to ensure your site and content are optimized for that device.[[/p]]

[[p]]User experience, also known as UX, refers to the overall experience a customer or user has when interacting with a brand or system. It takes all the user&rsquo;s feelings about the product or service, including ease of use, [[a href="https://digitalmarketinginstitute.com/blog/digital-accessibility-for-marketers-part-2-user-experience-websites" target="_blank"]]accessibility[[/a]], visual design, and user interface, from initial engagement to final interaction, such as a conversion or purchase, into account.[[/p]]

[[p]]The ideal online customer journey is a user-friendly website that combines seamless navigation, a clean-cut purchasing journey, dynamic and digestible content, top notch customer support, and mobile device compatibility.&nbsp;[[/p]]

[[p]]When it comes to developing and executing modern digital marketing strategies, UX is often overlooked, despite the fact that, [[a href="https://www.webfx.com/blog/marketing/user-experience-matters-marketing/" target="_blank"]]according to WebFX[[/a]], 74% of people will return to a website if its UX is optimized for mobile.[[/p]]

[[p]]By [[a href="https://digitalmarketinginstitute.com/blog/10-strategies-for-a-successful-ux-project" target="_blank"]]using UX strategies[[/a]] and prioritizing optimization, a business can create a digital environment that can help a brand stand out from the pack.[[/p]]

[[p]]Optimizing your content for E-E-A-T will help improve your content based on three factors: page quality, understanding user needs, and meeting user needs.[[/p]]

[[p]]In addition, the rise of AI-powered and visual search means that not only images, but also AI-generated summaries and context-rich answers now influence rankings and visibility in search results. For example, tools like Google Lens, Circle to Search, and [[a href="https://digitalmarketinginstitute.com/blog/preparing-for-ai-search-with-google-search-generative-experience-sge" target="_blank"]]AI Overviews[[/a]] can interpret images or queries and provide results, changing how content is discovered.&nbsp;[[/p]]

[[p]]From a UX perspective, this can have an impact on shopping, product discovery, and image recognition.&nbsp;[[/p]]

[[p]]People click on links by mistake or go to the wrong page when navigating on a site or app. That&rsquo;s where user control comes in.&nbsp;[[/p]]

[[p]]It&rsquo;s up to you to account for those mistakes or missteps to ensure they don&rsquo;t overly disrupt the customer journey.[[/p]]

[[p]]For example, let&rsquo;s say someone added something to the shopping cart by accident. It should be easy to either delete the item in the shopping cart, or go back to the previous page to correct the mistake.&nbsp;[[/p]]

[[p]]Incorporating &lsquo;undo,&rsquo; &lsquo;redo,&rsquo; or &lsquo;cancel&rsquo; functionalities as part of your UX can go a long way to reassuring a customer and making rectifying an error simple and pain free.&nbsp;[[/p]]

[[p]]This design principle is about making an app or website [[a href="https://digitalmarketinginstitute.com/blog/digital-accessibility-for-marketers-part-2-user-experience-websites" target="_blank"]]accessible[[/a]] to all users. This means catering to people with a range of disabilities and thinking about how different environments or situational factors might impact the user experience.[[/p]]

[[p]]One example of this is using color contrast for people with visual impairments to make the text more obvious and legible.&nbsp;[[/p]]

[[p]]This example from 1% For The Planet uses high-contrasting text, HTML page structuring, and is mobile responsive:[[/p]]

[[p]][[strong]]Top tip: [[/strong]]You can use this free [[a href="https://colourcontrast.cc/" target="_blank"]]accessibility color checker[[/a]] to gauge the level of color contrast between text and background to see what the color pairing would look like in practice.[[/p]]

[[p]]The last UX principle focuses on how easy a site or app is to use.&nbsp;[[/p]]

[[p]]Take the time to use your company&rsquo;s website and app from multiple touchpoints and take different customer journeys to see its functionality, ease of use, level of information provided, value of content, etc.&nbsp;[[/p]]

[[p]]The key here is to make it as easy as possible for a user to view, read, click, and make contact through a website or app. Make it enjoyable to be on your site, not cumbersome or frustrating![[/p]]

[[p]]Now that you know the importance of UX and understand the seven core principles, it&rsquo;s time to find out how to improve UX to drive engagement, increase dwell time, and generate leads.[[/p]]

[[p]]The rise in smartphone usage has changed the way people view, buy, and connect online. According to [[a href="https://www.deloitte.com/ie/en/about/press-room/consumer-trends-smartphone-usage.html" target="_blank"]]Deloitte[[/a]], 98% of 18-75 year olds use their smartphone every day, with 74% saying they do so as soon as they wake up.&nbsp;[[/p]]

[[p]]Mobile is so ingrained into the psyche of today&rsquo;s consumer that smartphone users are significantly more likely to abandon a website if it isn&rsquo;t correctly optimized for their phone&mdash;and if you&rsquo;re running a business, this could mean a major loss in conversions, or even damage to your brand&rsquo;s reputation.[[/p]]

[[p]]What&rsquo;s alarming is that 88% of users are less likely to return to a website after a bad user experience according to [[a href="https://www.toptal.com/designers/ux/ux-statistics-insights-infographic" target="_blank"]]Toptal,[[/a]] Here are some simple ways to optimize your site for mobile:[[/p]]

[[ul]]
	[[li]][[strong]]Use responsive design[[/strong]] to adapt layout and content to different screen sizes, and include touch-friendly buttons, links, and menus.[[/li]]
	[[li]][[strong]]Make navigation simple[[/strong]] by limiting the number of menu options and using bottom navigation for easier thumb access.[[/li]]
	[[li]][[strong]]Prioritize load spee[[/strong]]d by optimizing images and videos for mobile and minimizing copy.&nbsp;[[/li]]
	[[li]][[strong]]Use concise, scannable copy[[/strong]] and prioritize the most important information above the fold.[[/li]]
	[[li]][[strong]]Optimize forms[[/strong]] by using auto-fill and keep forms short with as few fields as possible.[[/li]]
	[[li]][[strong]]Minimize pop-ups[[/strong]] so you don&rsquo;t block content, and use non-intrusive banners or slide-ins if necessary.[[/li]]
	[[li]][[strong]]Test[[/strong]] across devices, screen sizes, and operating systems.[[/li]]
	[[li]][[strong]]Make it accessible[[/strong]] by using readable font sizes (at least 16px) and color contrast.[[/li]]
[[/ul]]

[[p]]User research is an important part of UX as it will help you to figure out what users need and want. So, it&rsquo;s worth using tactics to determine what those are through:[[/p]]

[[ul]]
	[[li]][[strong]]User interviews - [[/strong]]Conduct one-on-one conversations to understand user needs, behaviors, pain points, and goals.[[/li]]
	[[li]][[strong]]Surveys, polls &amp; questionnaires - [[/strong]]Collect quantitative and qualitative feedback from a larger audience.[[/li]]
	[[li]][[strong]]Usability testing - [[/strong]]Watch users as they complete tasks on your website or app to identify any issues or navigation problems.[[/li]]
	[[li]][[strong]]Conduct A/B testing - [[/strong]]Compare two versions of a page or feature to see which performs better to optimize design, content, and conversion paths.[[/li]]
	[[li]][[strong]]Use heatmaps - [[/strong]]Tools like Hotjar or Crazy Egg show where users click, scroll, and hover.[[/li]]
	[[li]][[strong]]Review analytics - [[/strong]]Track behavior, bounce rates, conversions, and traffic sources using a tool like Google Analytics ([[a href="https://digitalmarketinginstitute.com/resources/ebooks/the-dmi-guide-to-ga4"]]GA4[[/a]])&nbsp; to spot patterns and problem areas.[[/li]]
	[[li]][[strong]]Review customer feedback - [[/strong]]Look at customer service tickets, chat logs, and FAQs to understand common frustrations or questions.[[/li]]
	[[li]][[strong]]Conduct [[a href="https://digitalmarketinginstitute.com/blog/how-to-do-a-competitive-analysis-in-digital-marketing" target="_blank"]]competitor analysis[[/a]][[/strong]] - Examine how competitors structure their UX and identify industry standards, best practices, and areas for differentiation.[[/li]]
[[/ul]]

[[p]]While you may already have buyer personas, it&rsquo;s also important to develop UX personas if you&rsquo;re looking to improve customer experience.&nbsp;[[/p]]

[[p]]While a buyer persona helps you describe a target market to help you craft relevant content, the goal of a UX persona is to enable design decisions to create a better product or service. Elements to consider for a UX persona are:[[/p]]

[[ul]]
	[[li]][[strong]]Behavior[[/strong]] - When and how do people use your product or service?[[/li]]
	[[li]][[strong]]Frustrations[[/strong]] - What do they find difficult about your product or service?[[/li]]
	[[li]][[strong]]Goals[[/strong]] - What do they want to accomplish?[[/li]]
	[[li]][[strong]]Tasks[[/strong]] - What are the tasks required to accomplish their goal(s)?&nbsp;[[/li]]
[[/ul]]

[[p]][[strong]]Top tip: [[/strong]]Download [[a href="https://digitalmarketinginstitute.com/resources/toolkits/ux-persona-template"]]our template[[/a]] to create defined UX personas that are precise and actionable.&nbsp;[[/p]]

[[p]]One of the best ways to convey a message to your audience is by publishing content that is engaging while offering direct value.&nbsp;[[/p]]

[[p]]According to [[a href="https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research" target="_blank"]]the Content Marketing Institute[[/a]], 74% of marketers say content marketing helped generate demand or leads; 62% say it nurtured subscribers, audience, or leads; 52% say it grew loyalty with existing clients or customers; and 49% say it helped generate sales and revenue.&nbsp;[[/p]]

[[p]]Take a look at some effective ways to optimize your copy for UX:[[/p]]

[[ul]]
	[[li]][[strong]]Use clear and concise[[/strong]] messaging with simple, jargon-free language.[[/li]]
	[[li]][[strong]]Use CTAs[[/strong]] (calls to action) that are clear and actionable.[[/li]]
	[[li]][[strong]]Leverage personalization[[/strong]] to deliver content based on user behavior, location, or preferences and use dynamic content to serve relevant offers or messages.[[/li]]
	[[li]][[strong]]Integrate storytelling[[/strong]] by using narratives to create emotional engagement and build brand affinity through customer stories or case studies.[[/li]]
	[[li]][[strong]]Create educational content[[/strong]] such as how-to guides, tutorials, FAQs, explainer videos, infographics, or interactive demos.[[/li]]
	[[li]][[strong]]Integrate SEO[[/strong]] into your content to create content that answers user queries (informational, transactional) and optimize for featured snippets, Google&rsquo;s AOIs and voice search.[[/li]]
	[[li]][[strong]]Use a consistent tone and voice[[/strong]] to maintain consistency across all content touchpoints.[[/li]]
	[[li]][[strong]]Use visual content[[/strong]] such as images, videos, and infographics to make complex information digestible and break up blocks of text.[[/li]]
	[[li]][[strong]]Create interactive content[[/strong]] such as quizzes, calculators, polls, and assessments.[[/li]]
	[[li]][[strong]]Schedule content[[/strong]] using a [[a href="https://digitalmarketinginstitute.com/resources/toolkits/content-calendar-template" target="_blank"]]content calendar[[/a]] and plan drip campaigns and triggered emails based on user behavior.[[/li]]
	[[li]][[strong]]Build trust[[/strong]] through testimonials, reviews, certifications, and case studies and be transparent with information about privacy, returns, and policies.[[/li]]
[[/ul]]

[[p]]Not only will this help your website, landing page, or website page to rank well for relevant search terms on Google, but integrating [[a href="https://digitalmarketinginstitute.com/blog/guide-to-seo-writing" target="_blank"]]SEO into your writing[[/a]] will also give the consumer an informative answer to a question or query instantly.[[/p]]

[[p]]The only way to know if your UX is working is to continuously monitor performance and get feedback.&nbsp;[[/p]]

[[p]]By integrating continuous feedback, you can optimize regularly based on user behavior and diminish any obstacles or issues that may arise over time.[[/p]]

[[p]]Effective ways to do this include:[[/p]]

[[ul]]
	[[li]][[strong]]Using feedback tools [[/strong]]by adding widgets or prompts in your website or app to allow users to rate pages, report issues, or suggest improvements.[[/li]]
	[[li]][[strong]]Conducting regular surveys [[/strong]]with users to gather insights on satisfaction, pain points, and feature requests.[[/li]]
	[[li]][[strong]]Constantly monitoring analytics [[/strong]]and tracking key UX metrics like bounce rates, session duration, conversion funnels, and exit pages.[[/li]]
	[[li]][[strong]]Leveraging community and [[a href="https://digitalmarketinginstitute.com/blog/why-your-brand-should-shut-up-start-social-listening" target="_blank"]]social listening[[/a]] [[/strong]]by monitoring social media, forums, and online communities such as Quora or [[a href="https://digitalmarketinginstitute.com/blog/the-marketers-guide-to-reddit" target="_blank"]]Reddit[[/a]].[[/li]]
	[[li]][[strong]]Setting up internal feedback loops [[/strong]]by encouraging customer-facing teams (sales, support, marketing) to share user issues.[[/li]]
	[[li]][[strong]]Creating user advisory panels [[/strong]]or beta groups with a select group of users who test new features and provide feedback.[[/li]]
	[[li]][[strong]]Using A/B and multivariate testing [[/strong]]to run controlled experiments on design and content variations.[[/li]]
	[[li]][[strong]]Establishing feedback KPIs [[/strong]]such as response rates or resolution times.&nbsp;[[/li]]
[[/ul]]

[[p]]The best way to create a great UX for users is to learn from those who have gone before. It&rsquo;s important to look at brands that are user-centric and focus on UX so you can get some tips and inspiration.&nbsp;[[/p]]

[[p]]The master of UX, Apple is hailed by many marketers and designers as a brand to watch and emulate.&nbsp;[[/p]]

[[p]]While Apple may have started out with a sleek iPhone, it now has a number of products (iPad, MacBook, iPods and Apple Watch) that it manages to link together seamlessly. Plus, they all have the same slim and sleek design and color options that keep loyal customers coming back with each update.&nbsp;[[/p]]

[[p]]By using unified design and functionality across the platform, Apple is able to keep users within its ecosystem.[[/p]]

[[p]]You just need to look at Apple&rsquo;s homepage to see how it implements the principles of UX through hierarchy, usability, and user-centricity. It also has a separate section for accessibility with relevant tools and resources.[[/p]]

[[p]]Language learning app Duolingo is a master of UX gamification. By using clever features such as streaks, achievement, and interactive rewards, it keeps people coming back to the app to learn and engage.&nbsp;&nbsp;&nbsp;&nbsp;[[/p]]

[[p]]Its aim is to make learning fun, as opposed to it being a must-do task or seen as work, reducing the friction many people have when it comes to studying.&nbsp;[[/p]]

[[p]]The key to this is to make onboarding easy, and then help people build confidence by using simple steps to engage.[[/p]]

[[p]]Duolingo also encourages collaboration through its &lsquo;Friends Quest&rsquo; feature in which users compete against one another to progress on their language journeys.[[/p]]

[[p]]By focusing on user-centricity, offering simple usability, keeping its brand and messaging consistent, and enabling user control, Duolingo offers an exceptional UX.[[/p]]

[[p]]Audio streaming app [[a href="https://digitalmarketinginstitute.com/resources/case-studies/spotify" target="_blank"]]Spotify[[/a]] changed the game for listening to music. By creating an immersive and interactive experience, it enabled users to consume and enjoy music.&nbsp;[[/p]]

[[p]]What makes Spotify so successful is the journey it takes users on. This is due to simple navigation and user flow. It does this by offering relevant content based on previous interactions and behavior. This makes for a personalized experience.[[/p]]

Spotify's navigation and user flow example

[[p]]While the navigation may seem simple, it also offers features such as sidebars, forward and backward gestures, and a search bar. The &lsquo;Now Playing&rsquo; feature goes from discovery to listening seamlessly, enabling easy additions of songs to the library or queue.&nbsp;[[/p]]

[[p]]It goes further with personalization by offering a &lsquo;Discover Weekly&rsquo; playlist, a personalized AI-powered DJ, and its Wrapped Up end of year analysis which are renowned for giving insights into what music people resonated with that year.&nbsp;[[/p]]

[[p]]Task management platform Asana focuses on user-centricity to be as user friendly and simple as possible.&nbsp;[[/p]]

[[p]]It uses color coding and progression features to keep track of tasks and projects with interactive creatures to signify when a task is complete.[[/p]]

[[p]]The ability to tag other users enables collaboration across teams and departments while the addition of deadlines and comments keeps everything in one place for easy retrieval.[[/p]]

[[p]]By focusing on the user, Asana&rsquo;s platform has an uncluttered interface and attractive visual elements, making it both simple to use and engaging.[[/p]]

[[p]]With so much to consider and monitor when it comes to UX, it can be useful to use tools to help.&nbsp;[[/p]]

[[p]]There are also some great [[a href="https://digitalmarketinginstitute.com/blog/what-are-the-best-ai-and-marketing-automation-tools" target="_blank"]]AI tools[[/a]] out there that can automate routine tasks, tap into large volumes of user data, and even generate polished UI designs.&nbsp;[[/p]]

[[p]]Here are some of the most useful UX tools:[[/p]]

[[p]][[strong]]UX research[[/strong]][[/p]]

[[ul]]
	[[li]]Typeform[[/li]]
	[[li]]Survey Monkey[[/li]]
	[[li]]Google Forms[[/li]]
	[[li]]UX Tweak[[/li]]
[[/ul]]

[[p]][[strong]]UX design ideas[[/strong]][[/p]]

[[ul]]
	[[li]]Miro[[/li]]
	[[li]]Mural[[/li]]
	[[li]]LucidSpark[[/li]]
[[/ul]]

[[p]][[strong]]AI tools for UX[[/strong]][[/p]]

[[ul]]
	[[li]]ChatGPT[[/li]]
	[[li]]Miro Assist[[/li]]
	[[li]]Visily[[/li]]
	[[li]]Galileo AI[[/li]]
[[/ul]]

[[p]][[strong]]SEO and site performance[[/strong]][[/p]]

[[ul]]
	[[li]]Google Lighthouse[[/li]]
	[[li]]PageSpeed Insights[[/li]]
	[[li]]Ahrefs[[/li]]
	[[li]]Semrush[[/li]]
[[/ul]]

[[p]][[strong]]Prototyping and wireframing[[/strong]][[/p]]

[[ul]]
	[[li]]Sketch[[/li]]
	[[li]]Figma[[/li]]
	[[li]]Adobe XD[[/li]]
[[/ul]]

[[p]][[strong]]User testing[[/strong]][[/p]]

[[ul]]
	[[li]]HotJar[[/li]]
	[[li]]Optimizely[[/li]]
[[/ul]]

[[p]]Try out these tools to optimize your UX so you can attract, engage, and influence users.&nbsp;[[/p]]

[[p]]Providing a great user experience will help you attract, engage, and influence consumers. Our short and comprehensive [[a href="https://digitalmarketinginstitute.com/students/short-courses/ux-and-website-design" target="_blank"]]UX and Web Design course[[/a]] will teach you the core principles of brilliant design and UX. You will learn about graphics, creative messaging, user testing, and how to successfully project manage your way to a fully optimized website. Get started today![[/p]]

Why User Experience is Key to Digital Marketing Success

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