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As part of your digital marketing strategy, it's important to understand how market research features in the overall building process.
Market research includes looking at audience behaviors, motivations, habits, preferences, and channel selection.
There are a few different ways to conduct market research.
- Primary research is where you go out and collect your own information, to come to your own conclusions.
- Secondary research - which we look at in the walkthrough below – involves using sources as publications, trade associations, and high-quality, trustworthy websites.
Top tip: Read more in our guide to market research.
Let's take a look at a couple of different market research options for this type of research.
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