May 22, 2023

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Walkthrough: Online Research with Think with Google & Social Case Studies

by Cathal Melinn

Posted on May 22, 2023

As part of your digital marketing strategy, it's important to understand how market research features in the overall building process.

Market research includes looking at audience behaviors, motivations, habits, preferences, and channel selection.

There are a few different ways to conduct market research.

  • Primary research is where you go out and collect your own information, to come to your own conclusions.
  • Secondary research - which we look at in the walkthrough below – involves using sources as publications, trade associations, and high-quality, trustworthy websites.

Top tip: Read more in our guide to market research.

Let's take a look at a couple of different market research options for this type of research.

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Cathal Melinn
Cathal Melinn

Cathal Melinn is a well-known Digital Marketing Director, commercial analyst, and eommerce specialist with over 15 years’ experience.

Cathal is a respected international conference speaker, course lecturer, and digital trainer. He specializes in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC and SEO), analytics, strategy and planning, social media, reporting, and optimization. Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced.

Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue-generating guru - at enterprise level. He has extensive local and international experience working with top B2B and B2C brands across multiple industries.

Over his career, Cathal has worked client-side too, with digital marketing agencies and media owners, for brands including HSBC, Amazon, Apple, Red Bull, Dell, Vodafone, Compare the Market, Aer Lingus, and Expedia.

He can be reached on LinkedIn here.

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