May 25, 2022

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Walkthrough: Facebook Instant Experience

by Cathal Melinn

Posted on May 25, 2022

An excellent way to engage an audience on Facebook or Instagram is to create a Facebook Instant Experience, also known as a Canvas.

This is a full-screen mobile ad which expands out in your newsfeed, showing a number of creative elements to appeal to your audience.

The walkthrough video below explains what creative elements you need to gather and how to put together a Facebook Instant Experience that you can publish right away on your page.

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Cathal Melinn
Cathal Melinn

Cathal Melinn is a well-known Digital Marketing Director, commercial analyst, and eommerce specialist with over 15 years’ experience.

Cathal is a respected international conference speaker, course lecturer, and digital trainer. He specializes in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC and SEO), analytics, strategy and planning, social media, reporting, and optimization. Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced.

Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue-generating guru - at enterprise level. He has extensive local and international experience working with top B2B and B2C brands across multiple industries.

Over his career, Cathal has worked client-side too, with digital marketing agencies and media owners, for brands including HSBC, Amazon, Apple, Red Bull, Dell, Vodafone, Compare the Market, Aer Lingus, and Expedia.

He can be reached on LinkedIn here.

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