Walkthrough: AI Tools for Social Media Managers

With the adapation of AI in digital marketing, diverse roles and team members are using it in all sorts of ways to increase efficiency and ideation. 

The social media manager at the Digital Marketing Institute, Nicola Gwillym, takes us through the flow she uses in her everday role. She uses the example of creating a content plan for short-form video to relaunch a TikTok account. The tools she demonstrates to help do this are:

• ChatGPT - for planning, ideation, concept and execution of a short-form video
• Answer the Public - to audience research and understanding what people are searching for across different platforms, not just Google
• Ubersuggest - for keyword research, search volume and CPC information

1. Have a clear vision for your project or business
2. Create quality content that resonates with your audience
3. Leverage SEO to improve visibility
4. Use Google Analytics to understand what does and doesn't work
5. Engage with your audience to foster loyalty
7. Stay updated with trends and adapt your strategies
8. Network with other creators to expand your reach and keep learning
9. Monetize effectively to generate revenue
10. Be consistent in your content creation and schedule to keep your audience coming back for more! 

Read more on how to become a social media manager!