Mar 31, 2022

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Walkthrough: Affiliate Networks & Reporting

by Cathal Melinn

Posted on Mar 31, 2022

If you are working with influencers and other content producers as part of your social commerce strategy, this is essentially affiliate marketing.

Whatever affiliate network you decide to set up with – such as Commission Junction or Trade Double - you will have access to a dashboard that allows you to:

  • Find new influencers
  • Pay their commission
  • Manage commissions and payments
  • Provide them with content they can use in their influencer campaign.  

The ultimate aim of all this is to promote your products through them to their valuable audience.

The video walkthrough below will give you an idea of what to expect from a typical affiliate network dashboard, and show you the management tools available.

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Cathal Melinn
Cathal Melinn

Cathal Melinn is a well-known Digital Marketing Director, commercial analyst, and eommerce specialist with over 15 years’ experience.

Cathal is a respected international conference speaker, course lecturer, and digital trainer. He specializes in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC and SEO), analytics, strategy and planning, social media, reporting, and optimization. Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced.

Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue-generating guru - at enterprise level. He has extensive local and international experience working with top B2B and B2C brands across multiple industries.

Over his career, Cathal has worked client-side too, with digital marketing agencies and media owners, for brands including HSBC, Amazon, Apple, Red Bull, Dell, Vodafone, Compare the Market, Aer Lingus, and Expedia.

He can be reached on LinkedIn here.

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