Feb 20, 2019

← Back to Videos

Exclusive Lecture Video: SEO Traffic Sources and Types of Metrics

Exclusive Lecture Video: SEO Traffic Sources and Types of Metrics

Today we are bringing you two exclusive lecture videos from the Digital Marketing Institute's Certified Digital Marketing Professional (CDMP) course

This lecture covers how to measure SEO. Without measuring metrics for SEO, it’s hard to see if pogress is being made and whether what you are optimizing is working or not.

An upcoming video will explore how to actually measure those metrics. But here we focus on the traffic sources and types of metrics available. 

SEO Traffic Sources 

In the first video, our lecturer Joe Williams goes through the three main sources of traffic to your website:

  • Direct traffic
  • Referral traffic
  • Organic traffic

Simply play the video below to view the lecture content:

Types of SEO Metrics

In the second video, Joe Williams looks at the following important areas:

  • Keyword rankings
  • Organic traffic
  • Conversions and sales
  • Referral traffic
  • Link Building KPIs

We hope you found this to be valuable learning. In conjunction with these videos, you should check out two others that provide more useful guidance on SEO: on-page optimization and off-page optimization.

For further details of the entire CDMP course, just click here.

Upgrade to Power Membership to continue your access to thousands of articles, toolkits, podcasts, lessons and much much more.
Become a Power Member

CPD points available

This content is eligible for CPD points. Please sign in if you wish to track this in your account.