Exclusive Lecture Video: SEO Traffic Sources and Types of Metrics

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[[p]]Today we are bringing you two exclusive lecture videos from the Digital Marketing Institute&#39;s&nbsp;[[a href="https://digitalmarketinginstitute.com/students/courses/professional-diploma-in-digital-marketing" target="_blank"]]Certified Digital Marketing Professional&nbsp;(CDMP) course[[/a]].&nbsp;[[/p]]

[[p]]This lecture covers how to measure SEO. Without measuring metrics for SEO, it&rsquo;s hard to see if pogress is being made and whether what you are optimizing is working or not.[[/p]]

[[p]]An upcoming video will explore how to actually measure those metrics. But here we focus on the traffic sources and types of metrics available.&nbsp;[[/p]]

[[p]][[strong]]SEO Traffic Sources&nbsp;[[/strong]][[/p]]

[[p]]In the first video, our lecturer Joe Williams goes through the three main sources of traffic to your website:[[/p]]

[[ul]]
	[[li]]Direct traffic[[/li]]
	[[li]]Referral traffic[[/li]]
	[[li]]Organic traffic[[/li]]
[[/ul]]

[[p]]Simply play the video below to view the lecture content:[[/p]]

[[p]][[strong]]Types of SEO Metrics[[/strong]][[/p]]

[[p]]In the second video, Joe Williams looks at the following important areas:[[/p]]

[[ul]]
	[[li]]Keyword rankings[[/li]]
	[[li]]Organic traffic[[/li]]
	[[li]]Conversions and sales[[/li]]
	[[li]]Referral traffic[[/li]]
	[[li]]Link Building KPIs[[/li]]
[[/ul]]

[[p]]We hope you found this to be valuable learning.&nbsp;In conjunction with these videos, you should check out two others that provide&nbsp;more useful guidance on SEO:&nbsp;[[a href="https://my.digitalmarketinginstitute.com/library/entry/exclusive-seo-lecture-video-on-page-optimization-s1m-v2i" target="_blank"]]on-page optimization[[/a]] and&nbsp;[[a href="https://my.digitalmarketinginstitute.com/library/entry/exclusive-seo-lecture-video-off-page-optimization-s1m-v2i" target="_blank"]]off-page optimization[[/a]].[[/p]]

[[p]]For further details of the entire CDMP course, just [[a href="https://digitalmarketinginstitute.com/students/courses/professional-diploma-in-digital-marketing" target="_blank"]]click&nbsp;here[[/a]].[[/p]]

Introduction - Search Engine Optimization - 001 SM4-01-011

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Exclusive Lecture Video: SEO Traffic Sources and Types of Metrics

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