Digital entrepreneur Jamie White talks to Conor Ward of the Digital Marketing Institute about the world of influencer marketing. He discusses its growing prominence in the current landscape and how, with the right approach, influencer marketing can achieve great results through leveraging the power of social media.

He gives some great strategic advice on how digital marketers and influencers can work well together to promote brands and products, and also looks at the ethical side of influencer marketing. Jamie has built up and sold digital businesses and now works with brands on their social media marketing through his business Leading Social.