The Power of Email Marketing

team-talk-the-power-of-email-marketing

[[p]]This mini-webinar (or&nbsp;Team Talk) was streamed live on Facebook and YouTube and offered a great introduction to the state of email marketing today.&nbsp;Sean helps our students every day, across all our courses, including the&nbsp;[[a href="https://digitalmarketinginstitute.com/students/courses/professional-diploma-in-social-media-marketing" target="_blank"]]Social Media Marketing Course[[/a]]&nbsp;and&nbsp;[[a href="https://digitalmarketinginstitute.com/lp/advanced-course-in-digital-marketing" target="_blank"]]Advanced Course in Digital Marketing[[/a]].[[/p]]

[[p]][[strong]]Did You Know?[[/strong]][[/p]]

[[ul]]
	[[li]]DEC Machines sent the first-ever marketing email in 1978 - $13 million in sales generated.[[/li]]
	[[li]]There are 3.8 billion email users worldwide.[[/li]]
	[[li]]126.7 trillion expected to be sent by 2022. Average email subscriber receives 13 commercial emails a day.[[/li]]
	[[li]]The average ROI for email marketing is $38 for every $1 spent.[[/li]]
	[[li]]66% of customers have made a purchase as a direct result of an email marketing message.[[/li]]
	[[li]]Email marketing is still more effective than social media, SEO, and affiliate marketing.[[/li]]
[[/ul]]

[[p]][[strong]]Traffic generation[[/strong]]: Effective for high-value content you create on your website.[[/p]]

[[p]][[strong]]Awareness:[[/strong]] Email marketing allows you to stay top of mind while providing detail.&nbsp;[[/p]]

[[p]][[strong]]Lead nurturing:[[/strong]] Provide High Intent Leads with conversion-focused content "nurtures" them toward a sale.[[/p]]

[[p]][[strong]]Revenue generation:[[/strong]] Target existing customers to upsell and cross-sell - "abandon cart" campaigns for recovering lost sales conversions.[[/p]]

[[p]]Suitable for sales, Leads, Website traffic, Product &amp; brand consideration, as well as&nbsp;Brand awareness and&nbsp;reach.[[/p]]

[[p]]Targeting: Similar Audience, Remarketing, in-market, affinity, audience keywords and demographics.[[/p]]

[[ul]]
	[[li]]Emails that are triggered by an action perform 3X better than nurture emails or drip campaigns&nbsp;[[/li]]
	[[li]]For 86% of professionals, email is their preferred communication channel&nbsp;[[/li]]
	[[li]]Clickthrough rates are 47% higher for B2B emails than B2C&nbsp;[[/li]]
	[[li]]Subject-line emojis accounted for increased open rates for 56% of brands[[/li]]
[[/ul]]

[[ul]]
	[[li]]78% of consumers have unsubscribed from lists because a brand was sending too many emails&nbsp;[[/li]]
	[[li]]Over 90% of consumers check their emails daily&nbsp;[[/li]]
	[[li]]Email subscribers are 3X more likely to share social content than others[[/li]]
[[/ul]]

[[p]][[strong]]Micro-Segmentation[[/strong]] - past purchases, previous interactions with your website, resource downloads, and by-products and/or services searched.[[/p]]

[[p]][[strong]]Hyper-Personalization[[/strong]] - Better access to data allows possibility to send more relevant email communications.[[/p]]

[[p]][[strong]]Email Automation[[/strong]] - Welcome emails, cart abandonment emails, and re-engagement emails.[[/p]]

[[p]][[strong]]AI-Driven Email Marketing [[/strong]]- Predictive models for customer interaction or preferred content based on their behavior. Netflix is the best example.[[/p]]

[[ul]]
	[[li]]Personalize your email without using the recipient&rsquo;s name.[[/li]]
	[[li]]Long for click-throughs; keep it short for opens.[[/li]]
	[[li]]8:00 p.m. to midnight is the prime time to send your email - but test for your customers.[[/li]]
	[[li]]The best content is free content: Give something away.[[/li]]
	[[li]]Mobile Optimize - Mobile opens account for 47% of all email opens.[[/li]]
[[/ul]]

[[p]]Integrate email in to all your channels, a banner or form to your website, social lead campaigns.[[/p]]

[[ul]]
	[[li]]Email series&nbsp;[[/li]]
	[[li]]Free downloads&nbsp;[[/li]]
	[[li]]Free white papers or eBooks&nbsp;[[/li]]
	[[li]]New releases and product updates[[/li]]
	[[li]]Competition and Promotion details[[/li]]
[[/ul]]

[[p]]Free Tools: Mailchimp, Hubspot email marketing, Sender[[/p]]

[[ul]]
	[[li]]0.58% Engagement rate averaged out across Facebook, Instagram and Twitter[[/li]]
	[[li]]22.86% average open rate across industries[[/li]]
	[[li]]3.71% CTR on average across industries[[/li]]
[[/ul]]

The Power of Email Marketing

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