May 6, 2021
This mini-webinar (or Team Talk) was streamed live on Facebook and YouTube and offered a great introduction to the state of email marketing today. Sean helps our students every day, across all our courses, including the Social Media Marketing Course and Advanced Course in Digital Marketing.
Did You Know?
Traffic generation: Effective for high-value content you create on your website.
Awareness: Email marketing allows you to stay top of mind while providing detail.
Lead nurturing: Provide High Intent Leads with conversion-focused content "nurtures" them toward a sale.
Revenue generation: Target existing customers to upsell and cross-sell - "abandon cart" campaigns for recovering lost sales conversions.
Suitable for sales, Leads, Website traffic, Product & brand consideration, as well as Brand awareness and reach.
Targeting: Similar Audience, Remarketing, in-market, affinity, audience keywords and demographics.
Micro-Segmentation - past purchases, previous interactions with your website, resource downloads, and by-products and/or services searched.
Hyper-Personalization - Better access to data allows possibility to send more relevant email communications.
Email Automation - Welcome emails, cart abandonment emails, and re-engagement emails.
AI-Driven Email Marketing - Predictive models for customer interaction or preferred content based on their behavior. Netflix is the best example.
Integrate email in to all your channels, a banner or form to your website, social lead campaigns.
Free Tools: Mailchimp, Hubspot email marketing, Sender