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Jun 24, 2021

Team Talk: How to Build a Buyer Persona

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by Sean Kenny

Posted on Jun 24, 2021

This Team Talk is a handy introduction to how to tackle the idea of buyer personas. 

  • What are Buyer Personas and why are they important?
  • Buyer Personas and Digital Marketing
  • Hone your targeting and improve your ROI
  • How to create a buyer persona

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Sean Kenny

Sean Kenny is a Tutor at the Digital Marketing Institute and has worked within the field of digital marketing for over 5 years. He has worked for one of the largest display and banner advertising networks in the world as well as one of the most popular social media platforms.

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