Oh Snap! We Talk All Things Snapchat with Kate Talbot

Content marketer, writer and social media specialist Kate Talbot chats to Conor Ward of the Digital Marketing Institute about how to use Snapchat as a marketing channel.

She discusses the key features of the youth-oriented platform, the type of content that works well on it, and how brands can build a strong following by putting the focus on fun. 

Kate is the author of the bestselling book 'Oh Snap! You Can Use Snapchat for Business', which IBM named as their Book of the Month.