Leveraging the Power of LinkedIn with Frank Hattann

leveraging-linkedin-with-frank-hattann

[[p]]Frank Hattann, until recently Director of Inside Sales with Microsoft, talks to the Digital Marketing Institute&nbsp;about how professionals can leverage the power of [[a href="http://www.linkedin.com" target="_blank"]]LinkedIn[[/a]] for business, networking and social selling purposes.&nbsp;&nbsp;[[/p]]

[[p]]In this video interview, Frank looks at the value of LinkedIn as the natural digital home for driving B2B and high-value sales, through the use of innovative tools such as LinkedIn Sales Navigator.&nbsp;This makes LinkedIn&nbsp;stand out as a business and professional network, compared to other platforms which are largely used for social and personal purposes.[[/p]]

[[p]]He provides practical guidance on how to maximize sales results through LinkedIn, with effective habits and engagement when using the platform, and gives great advice on how to optimize your own profile for professional advancement.&nbsp;[[/p]]

[[p]]Frank previously worked as a Director with LinkedIn, and is also a member of the Digital Marketing Institute&#39;s&nbsp;Global Industry Advisory Council.[[/p]]

[[p]](First published October 2018)[[/p]]

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