Sheena is CEO of Drinkaware, an Irish advocacy group focusing on reducing alcohol misuse.
An independent consultant for over 20 years, Sheena has worked with a broad range of not-for-profit, governmental and commercial organisations in both Ireland and the UK, where she founded the PR agency Eulogy! She has appeared regularly in the media, as a journalist and also advocate for campaigns dealing with sport, children’s issues, and internet literacy and safety.
