Oct 9, 2019

Innovation, Predictions and Career Spotlight: with Drinkaware

by Sheena Horgan

Posted on Oct 9, 2019

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“You can take a different path and that's okay. Find out what you're good at, what you enjoy, and off you go, pursue that.” Sheena Horgan, Drinkaware

Drinkaware is an organization with one big mission - to have an Ireland where alcohol is not misused.

In this final of three interviews with its CEO, Sheena Horgan, she talks about "changing the story" and the changing culture around alchohol-free drinks and bars as well as the very real challenges of trying to change alcohol-related behaviors among different demographics.

She also reflects over her own 20 years of experience in marketing, in London and Dublin.

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Innovation, Predictions and Career Spotlight: with Drinkaware

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Sheena Horgan

Sheena is CEO of Drinkaware, an Irish advocacy group focusing on reducing alcohol misuse.

An independent consultant for over 20 years, Sheena has worked with a broad range of not-for-profit, governmental and commercial organisations in both Ireland and the UK, where she founded the PR agency Eulogy! She has appeared regularly in the media, as a journalist and also advocate for campaigns dealing with sport, children’s issues, and internet literacy and safety.