Oct 09, 2019
Innovation, Predictions and Career Spotlight: with Drinkaware
by Sheena Horgan
Posted on Oct 09, 2019
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" You can take a different path and that's okay. Find out what you're good at, what you enjoy, and off you go, pursue that. "
Drinkaware is an organization with one big mission - to have an Ireland where alcohol is not misused.
In this final of three interviews with its CEO, Sheena Horgan, she talks about "changing the story" and the changing culture around alchohol-free drinks and bars as well as the very real challenges of trying to change alcohol-related behaviors among different demographics.
She also reflects over her own 20 years of experience in marketing, in London and Dublin.
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