Apr 17, 2019
Today we are bringing you exclusive lecture content from DMI's Certified Digital Marketing Professional (CDMP) course.
Learn some new concepts or refresh what you've already learned or practised about Twitter
This series of 4 short videos takes you through the concepts, features and practical aspects of using Twitter for marketing purposes. Twitter is the most fast-paced and conversational of all the social media platforms and it requires careful planning for effective use.
Our lecturer Sadé Council explains all the important elements of this in a logical and structured format. Look out for the second series of videos, about following up on your campaign.
The first video is a summary of Twitter Ads Manager.
This second video looks in detail at the different Ad Formats, and includes a video about Quick Promote.
The third video goes into detail with advice on creating your Twitter Campaign Objectives.
This final video reviews how the Targeting Options on Twitter and choosing the best demographics for your campaign.
A future article will include videos on optimizing and analysing your campaign.
Exclusive Lecture Videos: Marketing on Instagram