May 15, 2019
Snapchat is a platform that's always evolving. Have a look at our article on the latest developments, like how it's utilizing AI and branding itself as a camera company.
Today we're bringing you some exclusive lecture content from DMI's Certified Digital Marketing Professional (CDMP) course. to refresh what you already know about Snapchat, or pick up some new tips.
This series of short videos takes you through the concepts, features and practical aspects of using Snapchat for marketing purposes.
The first video looks at identifying the 3Vs of Snapchat advertising and its native advertising formats: Vertical - Video - Views
The 2nd video looks at the 3-level structure of a Snapchat campaign and the campaign objectives, goals and ad formats available to advertisers.
In the 3rd video we differentiate between the various ad formats available to advertisers on Snapchat.
The 4th video shows how to create Geofilters and differentiate between the geofilter-specific metrics on Snapchat.
The 5th video shows how to create a Sponsored Lens.
The 6th video goes over Snapchat's targeting options.
This 7th video is about navigating Snapchat Ad Manager to create a Snapchat campaign
This final video talks about analyzing your Snapchat campaign and performance data.