Exclusive Lecture Video: SMART Objectives in Action

exclusive-lecture-video-smart-objectives-in-action

[[p]]When you start thinking about your digital marketing strategy, one of the key considerations is objectives. A well-known convention for writing down efficient objectives that will satisfy business and marketing stakeholders is to use the SMART model. When defining your objectives, they should have the following qualities:[[/p]]

[[p]]SMART:[[/p]]

[[ul]]
	[[li]]S, Specific,[[/li]]
	[[li]]M, Measurable,[[/li]]
	[[li]]A, Achievable,[[/li]]
	[[li]]R, Relevant, and[[/li]]
	[[li]]T, Time-bound.[[/li]]
[[/ul]]

[[p]]If you keep that in mind, you&rsquo;ll have the framework to make sure that your objectives are complete, understandable, measurable, and can actually help you develop a better strategy[[/p]]

[[p]]The following video (which comes from our [[a href="https://digitalmarketinginstitute.com/students/courses/professional-diploma-in-digital-marketing" target="_blank"]]DMI Pro course[[/a]])&nbsp;takes a deep dive into the SMART concept by discussing a real-life scenario;&nbsp;to increase the annual banquet dinner attendance by 150%, by emailing out 300 additional invitations to program sponsors and volunteers and having the local businesses sponsor tables.[[/p]]

[[p]]Play the video below:[[/p]]

Digital Marketing Strategy - Strategy and Budgeting - 001 PRO11-10-637

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Communications Fundamentals - Communications Objectives and Creative Brief - 001 SP5-02-102

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Strategy and Leadership in Business - Strategy Formulation, Communication, and Planning  - 001 PG5-04-424

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Corporate Strategy – Diversification, Integration, and Outsourcing - Competing Through Vertical Integration - 001 PG5-07-504

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Exclusive Lecture Video: SMART Objectives in Action

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