When you start thinking about your digital marketing strategy, one of the key considerations is objectives. A well-known convention for writing down efficient objectives that will satisfy business and marketing stakeholders is to use the SMART model. When defining your objectives, they should have the following qualities:

SMART:

• S, Specific,
• M, Measurable,
• A, Achievable,
• R, Relevant, and
• T, Time-bound.

If you keep that in mind, you’ll have the framework to make sure that your objectives are complete, understandable, measurable, and can actually help you develop a better strategy

The following video (which comes from our DMI Pro course) takes a deep dive into the SMART concept by discussing a real-life scenario; to increase the annual banquet dinner attendance by 150%, by emailing out 300 additional invitations to program sponsors and volunteers and having the local businesses sponsor tables.

Play the video below: