Today we are bringing you exclusive lecture content from the SEO module of the Digital Marketing Institute's Certified Digital Marketing Professional (CDMP) course. A previous piece showed you about SEO traffic sources and types of metrics.

In this video, our lecturer Joe Williams, offers sound advice on managing your SEO well, by measuring it correctly.

The video includes guidance on the core elements: Keyword rankings, Traffic, Conversions, Links

He also addresses the question - what do you do when SEO Optimization falters?

Play the video below to view the lecture content:

We hope you found this to be a valuable learning item. For further details of the entire CDMP course, just click here.