Essential Skills 8: How to be Productive

“Work expands so as to fill the time available for its completion” Cyril Northcote Parkinson (Parkinson's Law)

In our always-on world, there's a constant demand to be busy - and seen to be busy - and responding to things immediately and seeing to tasks right away. This can all lead to feelings of being overwhelmed. 

In this series of videos, DMI expert and professional coach Kevin Reid takes us on a deep dive into the differences between being busy and being productive, how to get a hold on your productivity and focus, and dealing with interruptions. 

1. The Difference Between Being Busy and Being Productive

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2. Techniques to Increase Productivity

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3. Handling Interruptions

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About The Essential Skills Series

This series includes a number of videos that explore those personal skills that we tend to overlook but which are becoming ever more important in your marketing life. These include communication, creativity, persuasion, project management, collaboration, strategic thinking, and crisis management. An important study was done in 2019 by the Digital Marketing Institute in collaboration with The Economist Group, and the full white paper is available to read on the library. The survey of 500 global marketing executives revealed that the ongoing skills gap in digital marketing includes these key essential skills.  

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