Aug 5, 2020

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Essential Skills 3: Persuading and Influencing

Essential Skills 3: Persuading and Influencing

You can enhance your persuasive skills by understanding and harnessing your own personal power and skill set. Expert Kevin Reid takes you techniques to successfully persuade an audience, such as listening actively to audience members when they speak to you, and being honest and trustworthy in all your communications. He also looks at how to handle any objections you may encounter to your proposals.

About The Essential Skills Series

This series includes a number of videos that explore those personal skills that we tend to overlook but which are becoming ever more important in your marketing life. These include communication, creativity, persuasion, project management, collaboration, strategic thinking, and crisis management. An important study was done in 2019 by the Digital Marketing Institute in collaboration with The Economist Group, and the full white paper is available to read on the library. The survey of 500 global marketing executives revealed that the ongoing skills gap in digital marketing includes these key essential skills.  

These videos come from our DMI Expert course

1. Basic Persuasion Skills

2. Persuading an Audience

3. Maximizing the Impact of a Proposal

4. Overcoming Objections

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Kevin Reid

Kevin is a Senior Training Consultant and the Owner of Personal Skills Training  and the Owner and Lead Coach of Kevin J Reid Communications Coaching and the Communications Director of The Counsel.

With over twenty years of experience in Irish and International business with an emphasis on business communications training and coaching, he is a much in demand trainer and clients include CEO’s, general managers, sales teams, individuals and entire organisations.

With deep expertise in interpersonal communication through training and coaching and in a nurturing yet challenging environment, Kevin supports teams and individuals through facilitation and theory instruction to empower themselves to achieve their communication objectives. This empowerment results in creativity, confidence building and the generation of a learning culture of continuous self-improvement.

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