Analytics and the Consumer Journey: with Derek Liddy

derek-liddy-on-the-consumer-journey-in-the-airline-sector

[[p]]In this interview with Derek Liddy, head of Digital Marketing at Aer Lingus, he chats with Cathal Melinn and gives some real-life industry insights into how (and why) analytics are really utilized.[[/p]]

[[p]]Subjects they cover included their dynamic ads that use AI and realtime info to create a personalized&nbsp;ad on the fly, load factor, Net Promoter Score (NPS), and Voice of the Customer,&nbsp;[[/p]]

[[p]]He gives his thoughts on how a good digital marketer needs to be analytical, in what ways and with the right measure.[[/p]]

Analytics and the Consumer Journey in the Airline sector

One of the reasons I love digital marketing is that left side/right side of the brain thinking. And sometimes you just need to almost step back from the numbers to try and understand what you're actually seeing.

[[p]][[strong]]Listen to the Audio Version&nbsp;[[/strong]][[/p]]

[[p]][[strong]]Read the Video Transcript[[/strong]][[/p]]

Strategy and Leadership in Business - Strategy Formulation, Communication, and Planning  - 001 PG5-04-424

Analytics and the Consumer Journey: with Derek Liddy

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