Delivering the Brand Experience with venturethree

In our final interview about branding, DMI's global brand director, John Hurley, chats with venturethree, the branding agency that helped us to rebrand our own presence in 2019. Regine Stefan-Aboud is Creative Director and Tim Jones is Strategy Director at venturethree.

Once you build a brand, you need to deliver it. How do you do that? You start by considering your brand as the North Star.

Some of the main issues under discussion are:

• How to engage customers and internal audiences about brand
• Do you always have to have a launch?
• What is the role of the brand in terms of innovation and product development
• How do you measure brand and its impact. 

Listen to the interview on audio below:

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Interview 1: Brand Strategy and Planning with venturethree

Interview 2: Creating the Brand Experience with venturethree

Read our series on Great Digital Brands including Lego