In our final interview about branding, DMI's global brand director, John Hurley, chats with venturethree, the branding agency that helped us to rebrand our own presence in 2019. Regine Stefan-Aboud is Creative Director and Tim Jones is Strategy Director at venturethree.

Once you build a brand, you need to deliver it. How do you do that? You start by considering your brand as the North Star.

Some of the main issues under discussion are:

• How to engage customers and internal audiences about brand
• Do you always have to have a launch?
• What is the role of the brand in terms of innovation and product development
• How do you measure brand and its impact. 

Listen to the interview on audio below:

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Interview 1: Brand Strategy and Planning with venturethree

Interview 2: Creating the Brand Experience with venturethree

Read our series on Great Digital Brands including Lego