Delivering the Brand Experience with venturethree

delivering-the-brand-experience-with-venturethree

[[p]]In our final interview&nbsp;about branding, DMI&#39;s global brand director, John Hurley, chats with venturethree, the branding agency that helped us to rebrand our own presence in 2019.&nbsp;Regine Stefan-Aboud is Creative Director&nbsp;and Tim Jones&nbsp;is Strategy Director at venturethree.[[/p]]

[[p]]Once you build a brand, you need to deliver it. How do you do that? You start by considering your brand as the North Star.[[/p]]

[[p]]Some of the main issues under discussion are:[[/p]]

[[ul]]
	[[li]]How to engage customers and internal audiences about brand[[/li]]
	[[li]]Do you always have to have a launch?[[/li]]
	[[li]]What is the role of the brand in terms of innovation and product development[[/li]]
	[[li]]How do you measure brand and its impact.&nbsp;[[/li]]
[[/ul]]

[[p]][[strong]]Listen to the interview on audio below:[[/strong]][[/p]]

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[[p]][[a href="https://my.digitalmarketinginstitute.com/library/category/career" target="_blank"]]See all Career articles and interviews[[/a]][[/p]]

[[p]]Interview 1:&nbsp;[[a href="https://my.digitalmarketinginstitute.com/library/entry/brand-strategy-and-planning-with-venturethree-s1t-v2i" target="_blank"]]Brand Strategy and Planning with venturethree[[/a]][[/p]]

[[p]]Interview 2:&nbsp;[[a href="https://my.digitalmarketinginstitute.com/library/entry/creating-the-brand-experience-with-venturethree-s1t-v2i" target="_blank"]]Creating the Brand Experience with venturethree[[/a]][[/p]]

[[p]][[a href="https://my.digitalmarketinginstitute.com/library/category/case-studies/" target="_blank"]]Read our series on Great Digital Brands[[/a]]&nbsp;including [[a href="https://my.digitalmarketinginstitute.com/library/entry/lego-the-building-blocks-of-a-modern-day-superbrand-s1t-c2s" target="_blank"]]Lego[[/a]][[/p]]

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