Jan 8, 2020
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In our final interview about branding, DMI's global brand director, John Hurley, chats with venturethree, the branding agency that helped us to rebrand our own presence in 2019. Regine Stefan-Aboud is Creative Director and Tim Jones is Strategy Director at venturethree.
Once you build a brand, you need to deliver it. How do you do that? You start by considering your brand as the North Star.
Some of the main issues under discussion are:
Listen to the interview on audio below:
Interview 1: Brand Strategy and Planning with venturethree
Interview 2: Creating the Brand Experience with venturethree