Nov 16, 2020
This template allows you to create Google Ads for search marketing campaigns, preparing all the necessary copy to build new ads for the platform.
As well as a template to carry out your work on this, this document contains completed samples and previews of Google Ads, as well as detailed instructions and guidance notes.
As you write your text in the allocated fields, the template builds ad previews for you, which can then be adjusted and edited as required. It also shows precise character lengths and limits for each field, which ensures you are adhering to the current specifications for Google Ads.
As you complete work on this document, you can share it with colleagues to collaborate on ad copy, or have the copy approved by senior colleagues. To put your new ad live online, you can then transfer the ad copy you have prepared in this template to the Google Ads platform itself.
This toolkit will be very useful for anyone involved in preparing and implementing Google Ads for search marketing campaigns, and it can also be used as a valuable learning resource for paid search marketing.
Simply download the Microsoft Excel document below to get started.
(First published Dec 2018, updated Nov 2020)
This content is available to Power Members only.