This template allows you to create Google Ads for search marketing campaigns, preparing all the necessary copy to build Responsive Search ads for the platform.

As well as a template to carry out your work on this, this document contains completed samples and previews of Google Ads, as well as detailed instructions and guidance notes. 

As you write your text in the allocated fields, the template builds ad previews for you, which can then be adjusted and edited as required. It also shows precise character lengths and limits for each field, which ensures you are adhering to the current specifications for Google Ads.

As you complete work on this document, you can share it with colleagues to collaborate on ad copy, or have the copy approved by senior colleagues. To put your new ad live online, you can then transfer the ad copy you have prepared in this template to the Google Ads platform itself.

This toolkit will be very useful for anyone involved in preparing and implementing Google Ads for search marketing campaigns, and it can also be used as a valuable learning resource for paid search marketing. 

Simply download the Microsoft Excel document below to get started. 

Last updated June 2022

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Cathal Melinn
Cathal Melinn

Cathal Melinn is a well-known Digital Marketing Director, commercial analyst & eCommerce specialist with over 15 years’ experience.

Cathal is a respected international conference speaker, course lecturer and digital trainer. He specialises in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC & SEO), analytics, strategy and planning, social media, reporting and optimisition.  Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced.

Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue generating guru - at enterprise level. He has extensive local & international experience working with top B2B & B2C brands across multiple industries.

Over his career, Cathal has worked Client-Side, in Digital Marketing Agencies and Media Owners with brands including HSBC, Amazon, Apple, Red Bull, Dell, Vodafone, Compare the Market, Aer Lingus and Expedia.

He can be reached on LinkedIn here.

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