Jun 19, 2020

Email Marketing Campaign Results Dashboard

This downloadable spreadsheet is an easy “dashboard’-style tool for tracking and benchmarking the results of every email campaign you send.

It auto-calculates delivery, open, click-through, and conversion rates for messages sent plus keeps track of revenue-generated on a message-by-message basis. Simply input your quantity sent, response numbers and sales by campaign. The spreadsheet does the rest.

We offer this toolkit in association with Karen Talavera, of Synchronicity Marketing.

This content is available to Power Members only.

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Karen Talavera

Karen Talavera is the founder and principal of Synchronicity Marketing, a data-driven digital marketing consultancy. As current Vice Chair of the Email Experience Council she is a recognized global expert, thought-leader, speaker and professional educator with 20 years’ experience in email and digital marketing strategy. Karen has contributed to e-commerce performance improvements for countless brands in DTC, financial services, travel, healthcare, retail and tech including Google, Disney, Kendo Brands, Lenovo, City National Bank, AAA, Fidelity, Amway and many more. Previously, Karen held senior marketing positions at Yesmail, Acxiom Digital, and Experian.

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