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Jan 23, 2023

Content Marketing Interview Preparation Toolkit

Written by Emma Prunty

Planning to apply for a role in Content Marketing? Or already at the interview stage?

Download this toolkit to help yourself prepare for the kinds of questions you might be asked during an interview for a content marketing role.

It's geared towards those at entry level in the content marketing specialty, or applying for positions requiring 0–3 years’ experience in the area. These positions may have the title of ‘Content Editor’, ‘Content Executive’, ‘Content Marketing Executive’ or similar wording.

Many people who are applying for entry-level content marketing positions may already have substantial experience in digital marketing, within other areas of the industry. Alternatively, you may be coming from a background in journalism, either in writing or editing roles, and making the move into content marketing. Therefore, we recommend that this interview toolkit be used in conjunction with our Digital Marketing Interview Preparation Toolkit.

This toolkit includes the following:

  • A sequence of common interview questions specific to content marketing roles
  • Guidance notes on how you should approach each question
  • A sample response to give you further clarity on each question
  • A practice area for you to write your own notes and responses

Just download the guide - in PDF or Word - to get started.

This content is available to Power Members only.


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Emma Prunty
Emma Prunty

As the DMI's Content Editor Emma works to bring our members insightful and topical content every week. She has worked in digital everything for over 20 years, from New York to Oslo and Toronto to Dublin, and is always on the lookout for the latest currents of where things are going next. As producer of our popular podcast, she's always happy to hear from anyone interested in coming on the show to share their expertise. She can be found on LinkedIn.

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