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May 28, 2021

Buyer Persona Template

What is rule number one when it comes to creating content? Know your audience!

If you don't know what kinds of people you're talking to then how can you know what to say to them, and get them to react how you want?

Buyer personas help you understand your customers and your prospective customers. This makes it easier for you to tailor your content, messaging, and tone – as well as product development and services – to the specific needs, behaviours, and concerns of different groups.

Download our super popular Buyer Persona Template to help you create a picture of the individual customers within your target audience.

This content is available to Power Members only.


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Cathal Melinn
Cathal Melinn

Cathal Melinn is a well-known Digital Marketing Director, commercial analyst & eCommerce specialist with over 15 years’ experience.

Cathal is a respected international conference speaker, course lecturer and digital trainer. He specialises in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC & SEO), analytics, strategy and planning, social media, reporting and optimisition.  Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced.

Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue generating guru - at enterprise level. He has extensive local & international experience working with top B2B & B2C brands across multiple industries.

Over his career, Cathal has worked Client-Side, in Digital Marketing Agencies and Media Owners with brands including HSBC, Amazon, Apple, Red Bull, Dell, Vodafone, Compare the Market, Aer Lingus and Expedia.

He can be reached on LinkedIn here.

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