What is rule number one when it comes to creating content? Know your audience!
If you don't know what kinds of people you're talking to then how can you know what to say to them, and get them to react how you want?
Buyer personas help you understand your customers and your prospective customers. This makes it easier for you to tailor your content, messaging, and tone – as well as product development and services – to the specific needs, behaviours, and concerns of different groups.
Download our super popular Buyer Persona Template to help you create a picture of the individual customers within your target audience.
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