Jun 7, 2019

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Webinar: Peak Seasonal Sales Planning to Maximize Revenue

by Cathal Melinn

Posted on Jun 7, 2019

Our latest webinar featured Cathal, and a spiky cactus, discussing the best way to plan your campaigns around some key seasonal events every year. You'll always know that Halloween, Valentine's Day, Cyber Monday, and - yes - Christmas come every year. So why not plan well in advance to maximize your revenue opportunities?

Cathal mentions ASOS as an interesting example. Check out our case study on this online retail success story.

Besides selling Christmas cards in June, this webinar looked at:

  • Milestones leading up to calendar events
  • Doing the brilliant basics
  • Understanding dependencies and logistics
  • Researching trends and high value seasonal tactics
  • Top Tips for Seasonal Planning
  • Seasonal Planning Checklist

We had some very positive feedback from the over 100 attendees.

Poh - "Brilliant insight into the benefits of early planning for digital marketing activities for seasonal sales."

Theodora - "I got a lot of insights on when to plan and maximize sales"

Ruth - "it was excellent"

The Presentation is available to view and download (Power members only).

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Cathal Melinn

Cathal Melinn is a well-known Digital Marketing Director, commercial analyst & eCommerce specialist with over 15 years’ experience.

Cathal is a respected international conference speaker, course lecturer and digital trainer. He specialises in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC & SEO), analytics, strategy and planning, social media, reporting and optimisition.  Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced.

Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue generating guru - at enterprise level. He has extensive local & international experience working with top B2B & B2C brands across multiple industries.

Over his career, Cathal has worked Client-Side, in Digital Marketing Agencies and Media Owners with brands including HSBC, Amazon, Apple, Red Bull, Dell, Vodafone, Compare the Market, Aer Lingus and Expedia.

He can be reached on LinkedIn here.

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