Presentation: Staying Ahead in Digital Marketing with Rand Fishkin

presentation-staying-ahead-in-digital-marketing-with-rand-fishkin

[[p]]In [[a href="https://digitalmarketinginstitute.com/resources/webinars/webinar-staying-ahead-in-digital-marketing-with-rand-fishkin" target="_blank"]]this webinar[[/a]], Rand Fishkin looks at the&nbsp;forces influential in digital marketing right now: shifts in digital advertising, changes to tracking and attribution, the dominance of zero-click platforms, the end of cheap money, and the loss of competitive advantages.&nbsp;[[/p]]

[[p]]He provides ideas on the following:[[/p]]

[[ul]]
	[[li]]Why attribution of channels, ads, and organic doesn&#39;t work anymore, and what to replace it with[[/li]]
	[[li]]What macroeconomic changes mean for growth vs.profitability, and how to invest wisely in marketing for the near-term future[[/li]]
	[[li]]How [[a href="https://sparktoro.com/blog/zero-click-content-the-counterintuitive-way-to-succeed-in-a-platform-native-world/" target="_blank"]]zero-click search[[/a]], zero-click social, and the opportunity for zero-click marketing demand a shift in strategy and tactics[[/li]]
[[/ul]]

Rand Fishkin Webinar on Marketing Trends

Communications Fundamentals - Marketing Communications - 001 SP5-02-081

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Digital Marketing and Customer Experience - Audience Research - 001 SP5-03-144

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Developing a Digital Strategy with Strategic Thinking - Characteristics of Strategic Thinking - 001 SP5-09-673

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Corporate Strategy – Diversification, Integration, and Outsourcing - Competing Through Vertical Integration - 001 PG5-07-504

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Presentation: Staying Ahead in Digital Marketing with Rand Fishkin

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