Presentation: Staying Ahead in Digital Marketing with Rand Fishkin

presentation-staying-ahead-in-digital-marketing-with-rand-fishkin

[[p]]In [[a href="https://digitalmarketinginstitute.com/resources/webinars/webinar-staying-ahead-in-digital-marketing-with-rand-fishkin" target="_blank"]]this webinar[[/a]], Rand Fishkin looks at the&nbsp;forces influential in digital marketing right now: shifts in digital advertising, changes to tracking and attribution, the dominance of zero-click platforms, the end of cheap money, and the loss of competitive advantages.&nbsp;[[/p]]

[[p]]He provides ideas on the following:[[/p]]

[[ul]]
	[[li]]Why attribution of channels, ads, and organic doesn&#39;t work anymore, and what to replace it with[[/li]]
	[[li]]What macroeconomic changes mean for growth vs.profitability, and how to invest wisely in marketing for the near-term future[[/li]]
	[[li]]How [[a href="https://sparktoro.com/blog/zero-click-content-the-counterintuitive-way-to-succeed-in-a-platform-native-world/" target="_blank"]]zero-click search[[/a]], zero-click social, and the opportunity for zero-click marketing demand a shift in strategy and tactics[[/li]]
[[/ul]]

Rand Fishkin Webinar on Marketing Trends

Digital Marketing Strategy - Identifying Channels for your Campaign - 001 CDMP8-10-360

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Digital Marketing Strategy - Channel Specifications for a Launch Plan - 001 CDMP8-10-356

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Digital Marketing Strategy - Creative Strategy - 001 CDMP8-10-354

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Social Customer Service - Social Customer Service Strategy - 001 SMM4-09-426

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Presentation: Staying Ahead in Digital Marketing with Rand Fishkin

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