Presentation: SEM & SEO - A Match Made in Heaven

Presentation: SEM & SEO - A Match Made in Heaven

In his webinar on the match of SEO & SEM, Ashley Fletcher, VP Marketing at Adthena, showed us how Google alone does not provide a comprehensive view of both paid & organic search channels and how they work together.

When the data is siloed, teams are siloed! And that's just... Pure Hell!

Ashley showed us that by combining data sources and coupling this with intel about your competitor's search strategies you'll create greater search transparency and harmony for your cross-channel teams. Pure Heaven!

This webinar covered:

  • Build harmony between your SEO and SEM strategies
  • Maintain SERP dominance
  • Spend your budget more efficiently and effectively

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Ashley Fletcher

Ashley started agency-side at Coast Digital, before moving in-house to BeatThatQuote.com (acquired by Google). At Google, Ashley led marketing for global comparison products before moving to Criteo to launch Predictive Search for Google Shopping. Ashley graduated from London School of Business & Finance, with an MSc in Global Marketing and from Google’s Marketing Academy at University of Pennsylvania. He is Vice-President of Marketing at Adthena - the market-leading intelligence platform for paid search advertising.

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