Nov 17, 2020
In his webinar on the match of SEO & SEM, Ashley Fletcher, VP Marketing at Adthena, showed us how Google alone does not provide a comprehensive view of both paid & organic search channels and how they work together.
When the data is siloed, teams are siloed! And that's just... Pure Hell!
Ashley showed us that by combining data sources and coupling this with intel about your competitor's search strategies you'll create greater search transparency and harmony for your cross-channel teams. Pure Heaven!
This webinar covered:
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