Nov 17, 2020

Presentation: SEM & SEO - A Match Made in Heaven

In his webinar on the match of SEO & SEM, Ashley Fletcher, VP Marketing at Adthena, showed us how Google alone does not provide a comprehensive view of both paid & organic search channels and how they work together.

When the data is siloed, teams are siloed! And that's just... Pure Hell!

Ashley showed us that by combining data sources and coupling this with intel about your competitor's search strategies you'll create greater search transparency and harmony for your cross-channel teams. Pure Heaven!

This webinar covered:

  • Build harmony between your SEO and SEM strategies
  • Maintain SERP dominance
  • Spend your budget more efficiently and effectively

This content is available to Power Members only.

Login

Related Articles


Ashley Fletcher
Ashley Fletcher

Ashley started agency-side at Coast Digital, before moving in-house to BeatThatQuote.com (acquired by Google). At Google, Ashley led marketing for global comparison products before moving to Criteo to launch Predictive Search for Google Shopping. Ashley graduated from London School of Business & Finance, with an MSc in Global Marketing and from Google’s Marketing Academy at University of Pennsylvania. He is Vice-President of Marketing at Adthena - the market-leading intelligence platform for paid search advertising.

Upgrade to Power Membership to continue your access to thousands of articles, toolkits, podcasts, lessons and much much more.
Become a Power Member

CPD points available

This content is eligible for CPD points. Please sign in if you wish to track this in your account.