Presentation: Email Marketing Strategy

Presentation: Email Marketing Strategy

Our hugely popular webinar on Email Marketing with expert Karen Talavera brought in over 2,000 registrations and we had a lively session with participants from all over the world. 

View the webinar now.

The Presentation is available to view and download below, from the webinar is available (Power members only).

Key points from the webinar:

- Quickly pivot and adapt your email programs in times of crisis and change.
- See how the coronavirus pandemic has impacted the tone, cadence, and volume of email, and learn how not to be tone-deaf or “COVID-wash” your campaigns.
- Understand the five types of email campaigns that should be part of every program, why you need them, what purpose they serve, and how they drive revenue.
- See why automation-driven campaigns are essential to a successful email strategy, where to use them, and how to prioritize their importance in your mix.

This content is available to Power Members only.


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Karen Talavera

Karen Talavera is the founder of Synchronicity Marketing where she is an email marketing expert, digital marketing strategist, consultant, speaker, and professional educator with 20 years' experience in data-driven marketing.  She has contributed to email and digital program strategy and performance improvement for thousands of brands in DTC, financial services, travel, healthcare, retail, and tech including Google, Disney Consumer Products, Kendo Brands, City National Bank, AAA, Medtronic, Fidelity, Amway and many more.

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