Presentation: Email Marketing Strategy

by Karen Talavera

Posted on Jul 10, 2020

Presentation: Email Marketing Strategy

Our hugely popular webinar on Email Marketing with expert Karen Talavera brought in over 2,000 registrations and we had a lively session with participants from all over the world. 

View the webinar now.

The Presentation is available to view and download below, from the webinar is available (Power members only).

Key points from the webinar:

- Quickly pivot and adapt your email programs in times of crisis and change.
- See how the coronavirus pandemic has impacted the tone, cadence, and volume of email, and learn how not to be tone-deaf or “COVID-wash” your campaigns.
- Understand the five types of email campaigns that should be part of every program, why you need them, what purpose they serve, and how they drive revenue.
- See why automation-driven campaigns are essential to a successful email strategy, where to use them, and how to prioritize their importance in your mix.

This content is available to Power Members only.

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Karen Talavera

Karen Talavera is the founder and principal of Synchronicity Marketing, a data-driven digital marketing consultancy. As current Vice Chair of the Email Experience Council she is a recognized global expert, thought-leader, speaker and professional educator with 20 years’ experience in email and digital marketing strategy.  Karen has contributed to e-commerce performance improvements for countless brands in DTC, financial services, travel, healthcare, retail and tech including Google, Disney, Kendo Brands, Lenovo, City National Bank, AAA, Fidelity, Amway and many more. Previously, Karen held senior marketing positions at Yesmail, Acxiom Digital, and Experian.

Follow Karen on Twitter and LinkedIn.

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