Mar 24, 2022
Presentation: Email Analytics, Measuring What Matters in a Privacy-Driven World
Posted on Mar 24, 2022
In her webinar on Email Analytics breaks down the changing data privacy landscape and its impact on email marketing, defines the KPIs we should focus on (and how to accurately measure them), and illustrates ways to extract insight, determine financial contribution, and gain intelligence from subscriber interactions with email for optimizing future performance and maximizing subscriber satisfaction.
Her presentation can be downloaded below.
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