← Back to Presentations

Mar 24, 2022

Presentation: Email Analytics, Measuring What Matters in a Privacy-Driven World

Written by Karen Talavera

In her webinar on Email Analytics breaks down the changing data privacy landscape and its impact on email marketing, defines the KPIs we should focus on (and how to accurately measure them), and illustrates ways to extract insight, determine financial contribution, and gain intelligence from subscriber interactions with email for optimizing future performance and maximizing subscriber satisfaction.

Her presentation can be downloaded below.

This content is available to Power Members only.

Login

Related Articles

Related Content

Toolkits:
Email Campaign Calendar 2024

Toolkits:
Email Marketing Interview Preparation Toolkit

Toolkits:
Email Planner & Tracker

Articles:
A Practical Guide to Email Marketing Metrics

Articles:
10 Cost-Effective Email Marketing Examples

Articles:
How to Use Marketing Automation Tools Effectively

Karen Talavera
Karen Talavera

Karen Talavera is the founder and principal of Synchronicity Marketing, a data-driven digital marketing consultancy. As current Vice Chair of the Email Experience Council she is a recognized global expert, thought-leader, speaker and professional educator with 20 years’ experience in email and digital marketing strategy.  Karen has contributed to e-commerce performance improvements for countless brands in DTC, financial services, travel, healthcare, retail and tech including Google, Disney, Kendo Brands, Lenovo, City National Bank, AAA, Fidelity, Amway and many more. Previously, Karen held senior marketing positions at Yesmail, Acxiom Digital, and Experian.

Follow Karen on Twitter and LinkedIn.

Upgrade to Power Membership to continue your access to thousands of articles, toolkits, podcasts, lessons and much much more.
Become a Power Member

Recommended For You

Toolkits:
Email Planner & Tracker

Toolkits:
Email Campaign Calendar 2024

Toolkits:
Email Marketing Interview Preparation Toolkit

Articles:
How to Build & Grow Your Email Marketing List

Articles:
A Practical Guide to Email Marketing Metrics

Articles:
How B2B Email Marketing Can Turn Leads Into Sales

CPD points available

This content is eligible for CPD points. Please sign in if you wish to track this in your account.

Sign in