Presentation: Email Analytics, Measuring What Matters in a Privacy-Driven World

Karen Talavera

by Karen Talavera

Posted on Mar 24, 2022

Presentation: Email Analytics, Measuring What Matters in a Privacy-Driven World

In her webinar on Email Analytics breaks down the changing data privacy landscape and its impact on email marketing, defines the KPIs we should focus on (and how to accurately measure them), and illustrates ways to extract insight, determine financial contribution, and gain intelligence from subscriber interactions with email for optimizing future performance and maximizing subscriber satisfaction.

Her presentation can be downloaded below.

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Karen Talavera
Karen Talavera

Karen Talavera is the founder and principal of Synchronicity Marketing, a data-driven digital marketing consultancy. As current Vice Chair of the Email Experience Council she is a recognized global expert, thought-leader, speaker and professional educator with 20 years’ experience in email and digital marketing strategy.  Karen has contributed to e-commerce performance improvements for countless brands in DTC, financial services, travel, healthcare, retail and tech including Google, Disney, Kendo Brands, Lenovo, City National Bank, AAA, Fidelity, Amway and many more. Previously, Karen held senior marketing positions at Yesmail, Acxiom Digital, and Experian.

Follow Karen on Twitter and LinkedIn.

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