In her webinar, Maeve Kneafsey, reviewed the place of the marketing team within a business and offered practical advice on how to arm yourself with the strategies and core tactics needed to reveal your full marketing value through data-driven KPI measurement.
Maeve looked at:
- How marketing can take the lead in mapping the customer journey
- How to talk to the CEO or board
- Steps for delivering closer cross-departmental collaboration
- Metrics to focus on to illustrate marketing ROI
- Building the optimum marketing team with the right mix of skills
This content is available to Power Members only.