Oct 27, 2023

Presentation: Elevate Your Marketing Team with a Data-Driven Approach

In her webinar, Maeve Kneafsey, reviewed the place of the marketing team within a business and offered practical advice on how to arm yourself with the strategies and core tactics needed to reveal your full marketing value through data-driven KPI measurement.

Maeve looked at:

  • How marketing can take the lead in mapping the customer journey
  • How to talk to the CEO or board
  • Steps for delivering closer cross-departmental collaboration
  • Metrics to focus on to illustrate marketing ROI
  • Building the optimum marketing team with the right mix of skills

This content is available to Power Members only.


Maeve Kneafsey
Maeve Kneafsey

Maeve Kneafsey is an international practitioner and speaker in marketing, digital transformation, eCommerce, and analytics. Starting with founding Ireland's first content strategy/digital marketing agency, she has over 20 years’ experience launching and building international digital-led businesses, from early concept to funding to growth.  

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