Marketing for Tourism

by Will Francis

Posted on Jun 10, 2022

Pack your suitcase out and get ready to explore a historic corner of eastern Canada! In this episode, host Will Francis chats with tourism marketer Neil McKenzie all about how he operates the Yarmouth & Acadian Shores website in beautiful southwestern Nova Scotia. Using CrowdRiff as a UGC aggregator they continue to explore an omnichannel approach to content as the tourism sector starts to open up fully in 2022. Neil is also a graduate of the DMI and explains how he benefitted from the full spectrum of learning in the program.

The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on Apple Podcasts, Spotify, and YouTube.

And if you enjoyed this episode please leave a review so others can find us!

Related Articles


Will Francis
Will Francis

Will Francis is a recognised authority in digital and social media, who has worked with some of the world’s most loved brands. He is the host and technical producer of the DMI podcast, Ahead of the Game and a lecturer and subject matter expert with the DMI. He appears in the media and at conferences whilst offering his own expert-led digital marketing courses where he shares his experience gained working within a social network, a global ad agency, and more recently his own digital agency.

Connect with him on Twitter or LinkedIn.

Upgrade to Power Membership to continue your access to thousands of articles, toolkits, podcasts, lessons and much much more.
Become a Power Member

CPD points available

This content is eligible for CPD points. Please sign in if you wish to track this in your account.