2022 Trends in Digital Marketing

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[[p]]It&#39;s here! The DMI&#39;s rundown of what you need to look out for in the coming year. Host Will Francis is joined by 8 experts and practitioners across the industry to look at where digital marketing is at in 2022 and how it is responding to societal changes post-COVID. We look at issues around recruitment and upskilling and key factors regarding the customer experience. We touch on the Metaverse, NFTs, AI, Google&#39;s ever-evolving cleverness, and how brands can plan strategically. In an ever-immersive world we look at how video is becoming so much more accessible, the importance of TikTok and YouTube, and learning to live with automation. And that&#39;s just some of what we covered![[/p]]

[[p]]You can view the full transcript below.&nbsp;[[/p]]

[[p]]The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on [[a href="https://www.youtube.com/channel/UCdWKV2YlzIxeVNDzvfbvSxg" target="_blank"]]YouTube[[/a]],&nbsp;[[a href="https://podcasts.apple.com/us/podcast/ahead-of-the-game/id1502583392" target="_blank"]]Apple Podcasts[[/a]],&nbsp;[[a href="https://open.spotify.com/show/6r6nCK6XALNOAiXvHoxyve" target="_blank"]]Spotify[[/a]], and all other podcast platforms. &nbsp;&nbsp; &nbsp;&nbsp;[[/p]]

[[p]]This episode features the future-gazing talents of:[[/p]]

[[ol]]
	[[li]][[a href="https://digitalmarketinginstitute.com/institute/about-us" target="_blank"]]Ken Fitzpatrick[[/a]], CEO of the Digital Marketing Institute[[/li]]
	[[li]][[a href="https://digitalmarketinginstitute.com/resources/webinars/digital-transformation-is-about-talent-not-technology" target="_blank"]]Brian Corish[[/a]], MD of Accenture Interactive (ASGR)[[/li]]
	[[li]][[a href="https://digitalmarketinginstitute.com/blog/authors/alison-battisby" target="_blank"]]Alison Battisby[[/a]], Founder of Avocado Social and DMI lecturer&nbsp;[[/li]]
	[[li]][[a href="https://digitalmarketinginstitute.com/institute/about-us" target="_blank"]]Mischa McInerney[[/a]], CMO of the Digital Marketing Institute[[/li]]
	[[li]][[a href="https://digitalmarketinginstitute.com/blog/authors/cathal-melinn" target="_blank"]]Cathal Melinn[[/a]], eCommerce specialist and DMI lecturer[[/li]]
	[[li]][[a href="https://digitalmarketinginstitute.com/institute/about-us" target="_blank"]]Orla Stack[[/a]], Director of HR, Digital Marketing Institute[[/li]]
	[[li]][[a href="https://digitalmarketinginstitute.com/resources/webinars/webinar-how-to-increase-online-revenue-with-a-first-party-data-strategy" target="_blank"]]Brendan Almack[[/a]][[a href="https://digitalmarketinginstitute.com/blog/authors/brendan-almack" target="_blank"]],[[/a]] MD of [[a href="https://www.wolfgangdigital.com/" target="_blank"]]Wolfgang Digital[[/a]][[/li]]
	[[li]][[a href="https://digitalmarketinginstitute.com/blog/authors/kate-toon" target="_blank"]]Kate Toon[[/a]], SEO and copywriting consultant[[/li]]
[[/ol]]

Internal Analysis and Competitive Advantage - The Concept of Value Chain - 001 PG5-06-468

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Communications Fundamentals - The Role of PR - 001 SP5-02-107

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Search Strategy Execution and Optimization - The Consumer Journey: Search to Purchase - 001 SM6-10-032

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Social Research - Audience Research Overview - 001 SMM6-01-010

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2022 Trends in Digital Marketing

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