Emerging Tech in Marketing

by Jason Jercinovic

Posted on Nov 12, 2021

Host Will Francis talks with Jason Jercinovic, advertising veteran and VP of Technology at North Highland in New York, about the state of new technology in the world of marketing.

Jason talks about how the Covid pandemic has really "let the genie out of the bottle" in terms of accelerating the need and pace of innovation. Their conversation covers a world of new learning, from the metaverse, the power of AI in understanding the customer journey, how brands can look at TikTok, and the move towards DTC. And his top tip for keeping on top of it all? Give yourself time to play and think and slow down and then you can make decisions.

The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available here on our website, as well as on YouTubeApple PodcastsSpotify, and beyond. 


Jason Jercinovic

Jason has over 25 years experience fusing advertising and technology together to create innovations, enhance customer experience and ultimate transform and grow businesses.
Having spent over a decade working in senior digital and innovation roles at Havas, an agency group who handle some of the world’s most loved brands, as well as stints at ad innovation leaders like R/GA, Jason is now VP of Technology at North Highland in New York, a
leading change and transformation consulting firm. 

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