Influencer Marketing for B2B

by Lee Odden

Posted on Oct 15, 2021

Host Will Francis chats with B2B marketing strategist Lee Odden about how we find the right influencers, how to decide who to work with, how to become an influencer, how to manage influencer campaigns, and how to gain the most value from those relationships over time. Lee Odden is an author, international speaker, and CEO of TopRank Marketing. Working at the intersection of content, search, and influencer marketing he is also on the Industry Advisory Council of DMI.

This episode was adapted from the Q&A session with Lee after his webinar with DMI on How to Create Marketing Impact with Business Influencers


Lee Odden

Lee Odden is a member of the DMI Global Industry Advisory Council, B2B marketing strategist, author, and international speaker. He is the co-founder and CEO of TopRank Marketing. His work integrating search, social, content, and influencer marketing for B2B brands has been recognized by the Wall Street Journal, The Economist and Forbes as well as CMO.comand MarketingProfs. 

By combining a 'best answer marketing strategy' together with 'do well by doing good' values, he's attracted top industry talent and clients including LinkedIn, SAP, 3M, Dell, Oracle, Content Marketing Institute and Adobe.  

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