Sep 29, 2021
“You have to make humans love you first, and then Google will love you” Kate Toon
Renowned copywriting expert and trainer, Kate Toon joins host Will Francis to discuss all you need to know about good copy. Such as: the difference between copy and content, how to find your writing voice, as well as how to become a copywriter, and how to hire one. Kate has a particular passion for SEO and explains why carefully-considered text is fundamental to your online discoverability.
Kate is an Australia-based copywriter, author, and educator and her own podcasts and websites at katetoon.com.