Tips from a Pro Copywriter

“You have to make humans love you first, and then Google will love you” Kate Toon

Renowned copywriting expert and trainer, Kate Toon joins host Will Francis to discuss all you need to know about good copy. Such as: the difference between copy and content, how to find your writing voice, as well as how to become a copywriter, and how to hire one. Kate has a particular passion for SEO and explains why carefully-considered text is fundamental to your online discoverability.

Kate is an Australia-based copywriter, author, and educator and her own podcasts and websites at

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Kate Toon

Kate Toon is an award-winning misfit entrepreneur, who works with small businesses and big brands to transform their online presence: through powerful SEO, captivating content and all the right digital marketing moves. Her StayTooned group of companies include the Digital MasterchefsThe Recipe for SEO Success and The Clever Copywriting School. Kate also runs Australia’s only dedicated copywriting conference, CopyCon. She can be found at Kate Toon

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