Influencer Marketing - the Influencer

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[[p]]In the second part of our influencer marketing series, we shift focus from the marketer to the creator. Host &#8288;[[a href="https://willfrancis.com/" target="_blank"]]&#8288;&#8288;&#8288;Will Francis&#8288;&#8288;&#8288;[[/a]]&#8288; chats with [[a href="https://www.youtube.com/@BenKaluza" target="_blank"]]&#8288;&#8288;Ben Kaluza&#8288;&#8288;[[/a]], a former Twitch ad ops professional turned full-time content creator. Ben shares his candid journey into content creation&mdash;from gaming streams and OBS tutorials to building a trusted multi-platform presence across TikTok, YouTube, and LinkedIn.[[/p]]

[[p]]Ben gets into what creators really need to succeed, how to balance authenticity with monetization, and how marketers can partner with them successfully. With honest takes on influencer compensation, content production, and building trust in a noisy digital space, this episode is a must-listen for anyone working with&mdash;or aspiring to become&mdash;a creator today.[[/p]]

[[p]]Listen to Part 1&nbsp;where we hear from&nbsp;Sarah Adam who directs the B2B [[a href="https://digitalmarketinginstitute.com/resources/podcasts/podcast-116-influencer-marketing-the-marketer-wix" target="_blank"]]influencer marketing team at Wix Studio[[/a]].&nbsp;&nbsp;&nbsp;[[/p]]

[[p]][[strong]]Ben&#39;s top 3 tips for content creators:[[/strong]][[/p]]

[[ul]]
	[[li]]Prioritize ideas over everything[[/li]]
	[[li]]Don&#39;t fuss over the details like hashtags or captions[[/li]]
	[[li]]Keep experimenting with formats[[/li]]
[[/ul]]

[[p]][[strong]]Ben&#39;s top 3 tips for marketers:[[/strong]][[/p]]

[[ul]]
	[[li]]Match the content with your product, not just your audience[[/li]]
	[[li]]Build great affiliate programs[[/li]]
	[[li]]Use creators for unique insights and strategy[[/li]]
[[/ul]]

[[p]]The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on&nbsp;&#8288;&#8288;&#8288;&#8288;[[a href="http://www.youtube.com/channel/UCdWKV2YlzIxeVNDzvfbvSxg" target="_blank"]]YouTube[[/a]],&nbsp;[[a href="http://podcasts.apple.com/ie/podcast/ahead-of-the-game/id1502583392" target="_blank"]]Apple Podcasts[[/a]]&#8288;&#8288;&#8288;&#8288;,&nbsp;&#8288;&#8288;&#8288;&#8288;[[a href="http://open.spotify.com/show/6r6nCK6XALNOAiXvHoxyve" target="_blank"]]Spotify&#8288;&#8288;&#8288;&#8288;[[/a]], and&nbsp;&#8288;&#8288;&#8288;&#8288;all other podcast platforms.[[/p]]

[[p]]And if you enjoyed this episode please leave a review so others can find us.&nbsp;If you have other feedback for or would like to be a guest on the show,&nbsp;[[a href="mailto:podcast@digitalmarketinginstitute.com?subject=Message%20from%20Podcast"]]email the podcast team[[/a]]![[/p]]

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Influencer Marketing - the Influencer

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