Making Smarter Marketing Decisions with Clickstream Data

podcast-111-making-smarter-marketing-decisions-with-clickstream-data-datos

[[p]]How can marketers use data effectively without getting completely lost in the numbers?[[/p]]

[[p]]In this episode of the DMI podcast, host [[strong]][[a href="https://willfrancis.com/"]]&#8288;[[/a]][[/strong]][[a href="https://willfrancis.com/"]]Will Francis&#8288;[[/a]] sits down with Eli Goodman, CEO and founder of [[a href="https://datos.live/"]]&#8288;Datos&#8288;[[/a]], a company specializing in[[strong]] [[/strong]]clickstream data. They discuss how anonymous, large-scale data can help marketers better understand consumer behavior, how marketing attribution is evolving, and why nonlinear customer journeys are often misunderstood.[[/p]]

[[p]]Eli also shares his founder journey, from launching Datos during the pandemic to its acquisition by Semrush in 2023. Datos is also the provider of data to SparkToro, run by Rand Fishkin who came on the [[a href="https://my.digitalmarketinginstitute.com/resources/podcasts/podcast-092-understanding-your-audience-with-rand-fishkin"]]&#8288;podcast during 2024&#8288;[[/a]].[[/p]]

[[p]]What you&#39;ll learn:[[/p]]

[[ul]]
	[[li]]What [[strong]]clickstream data[[/strong]] is and why it matters for marketers[[/li]]
	[[li]]The biggest [[strong]]misconceptions about marketing attribution[[/strong]][[/li]]
	[[li]]How brands can measure the [[strong]]real impact[[/strong]] of their content[[/li]]
	[[li]]Why [[strong]]nonlinear consumer journeys[[/strong]] challenge traditional analytics[[/li]]
	[[li]]How [[strong]]data-driven marketers[[/strong]] should think about AI[[/li]]
	[[li]]The [[strong]]key lessons Eli learned[[/strong]] from growing and selling a startup[[/li]]
[[/ul]]

[[p]]----------------[[/p]]

[[p]]The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on&nbsp;&#8288;&#8288;&#8288;&#8288;[[a href="http://www.youtube.com/channel/UCdWKV2YlzIxeVNDzvfbvSxg" target="_blank"]]YouTube[[/a]],&nbsp;[[a href="http://podcasts.apple.com/ie/podcast/ahead-of-the-game/id1502583392" target="_blank"]]Apple Podcasts[[/a]]&#8288;&#8288;&#8288;&#8288;,&nbsp;&#8288;&#8288;&#8288;&#8288;[[a href="http://open.spotify.com/show/6r6nCK6XALNOAiXvHoxyve" target="_blank"]]Spotify&#8288;&#8288;&#8288;&#8288;[[/a]], and&nbsp;&#8288;&#8288;&#8288;&#8288;all other podcast platforms.[[/p]]

[[p]]And if you enjoyed this episode please leave a review so others can find us.&nbsp;If you have other feedback for or would like to be a guest on the show,&nbsp;[[a href="mailto:podcast@digitalmarketinginstitute.com?subject=Message%20from%20Podcast"]]email the podcast team[[/a]]![[/p]]

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