Dec 15, 2023
Yes - it's that time. For our most popular podcast of the year!
We've asked 6 of our experts what they're looking out for in 2024 in digital marketing. AI is of course the main focus, but we get to look more closely at it within the realms of social media, paid ads, marketing strategy, careers, and search (SGE).
Just a few other things they suggest we watch include Instagram Threads (now will it really take off?), LinkedIn (now at over 1 billion users), the E in EEAT (Expertise), as well as learning to be sceptical of Google and paying attention to the priorities of young audiences.
The 6 experts our host Will Francis chats with are:
Alison Battisby of Avocado Social, Cathal Melinn of Digital Basics, Nikki Lam of Neil Patel Digital, Brian Corish of Elemental AI, Morgan Cummins of TalentHub, and our own Ken Fitzpatrick of the Digital Marketing Institute.
Stay tuned to the end to get each of their top tips for diving straight into 2024.
Excerpts for this episode were adapted from the DMI webinar on 2024 Trends, which you can watch back here.
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If you have other feedback for or would like to be a guest on the show, email us.
“AI is not going to take your job. But someone who knows AI will. So the idea is to co-create.” Brian Corish