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Success in Destination Marketing

by Will Francis

Posted on Aug 25, 2023

EPIC is the Irish Emigration Museum in Dublin and it has used both digital and offline channels to become extremely adept at destination marketing, winning several awards along the way. Challenging the notion that museums are dreary rooms full of dusty artifacts, EPIC tells the story of Ireland's heritage using a goldmine of digital, immersive stories that become a content marketer's dream. 

Aileesh Carew, CEO at ⁠EPIC ⁠(and a DMI graduate) joins ⁠⁠Will Francis⁠⁠⁠ to explore how ambient digital marketing has led to strong word-of-mouth promotion of the museum as a top European tourist destination of choice.


The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠, ⁠⁠⁠⁠Spotify⁠⁠⁠⁠, and ⁠⁠⁠⁠YouTube⁠⁠⁠⁠.

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Will Francis
Will Francis

Will Francis is a recognised authority in digital and social media, who has worked with some of the world’s most loved brands. He is the host and technical producer of the DMI podcast, Ahead of the Game and a lecturer and subject matter expert with the DMI. He appears in the media and at conferences whilst offering his own expert-led digital marketing courses where he shares his experience gained working within a social network, a global ad agency, and more recently his own digital agency.

Connect with him on Twitter or LinkedIn.

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