Nov 28, 2022

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The DMI Guide to Digital Marketing for Small Business

by Julie Atherton

Posted on Nov 28, 2022

It’s not size that matters when it comes to a business, it’s the contribution they make to the economy and society as a whole. 

While large businesses may grab media headlines, small ones put money back into communities by providing jobs and taxes, plus they can focus more energy on consumers providing a better customer experience.  According to the U.S. Small Business Association, small businesses created 62 percent of new jobs between 1995 and 2020, no small feat! 

However, it can be a challenge to succeed as the stakes are high and pressures mount. To survive and excel, small businesses must look at certain issues, including:

  • How are they financed?
  • How and when should they expand?
  • How do they manage and grow staff?
  • How to show good leadership
  • Ways to use digital marketing to promote and grow 

When you’re short on time and budgets are tight, you need to be creative with your marketing activities. You need results that beat the competition and build a loyal customer base that can be your online advocates. For digital marketing to work for your small business, you need to:

  • Invest your time and money in the right places
  • Continually look for new opportunities
  • Try new initiatives or stop doing things that don’t work

Whether you’re a start-up, sole trader, micro or small business, pure-play online, bricks and mortar, hybrid, or sell B2B or B2C, this guide will help you create and implement digital marketing tactics that will grow customers and boost revenue. 

9 steps to a digital marketing strategy

You’ll learn how to create and implement a plan that ensures you cover all the bases in these nine simple steps:

  1. Set clear goals, timeframes, and budgets
  2. Know your target audience
  3. Competitively position yourself
  4. Select the right channels for your audience and objectives
  5. Use social media
  6. Control costs
  7. Deliver great customer experiences
  8. Continually look for opportunities
  9. Train yourself or your team

Download the guide today to get started!

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Julie Atherton
Julie Atherton

Julie is an award-winning digital strategist, with over 30 years’ experience. Having worked both agency and client-side, she has a wealth of knowledge on delivering marketing, brand and business strategy across almost every sector. In 2016, Julie set up Small Wonder. Drawing on her past experience, she now supports a wide range of businesses, from global brands, to educational organisations and social enterprises.She is the author of the book, Social Media Strategy which was a top read chosen by Thinkers360. You can find her on Twitter and LinkedIn.

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