May 24, 2021

← Back to eBooks

eBook: Getting Your Search Marketing Campaign Up and Running

eBook: Getting Your Search Marketing Campaign Up and Running

In this eBook - first published by DMI in June 2018 and fully updated in May 2021-  Clark Boyd goes into detail on how to get your search marketing campaign into operation.

The search marketing industry is typically split into two camps: organic search and paid search. It is helpful to consider the starting point of any search before we split the discipline in this way, however. Consumers do not think in terms of organic and paid search listings.

This landscape is changing at an unprecedented pace and this is driven by consumer behaviors and preferences.

Typing a query into a desktop computer and selecting from the text-based responses is no longer the most common way to search. People increasingly reach for their mobile devices when looking for information and they speak to artificial intelligence (AI)-powered digital assistants in conversational tones.

This content is available to Power Members only.

Login

Related Articles


Clark Boyd
Clark Boyd

Clark Boyd is a digital strategy consultant, author, and trainer. Over the last 12 years, he has devised and implemented international marketing strategies for brands including American Express, Adidas, and General Motors.

Today, Clark works with business schools at the University of Cambridge, Imperial College London, and Columbia University to design and deliver their executive-education courses on data analytics and digital marketing. 

Clark is a certified Google trainer and runs Google workshops across Europe and the Middle East. This year, he has delivered keynote speeches at leadership events in Latin America, Europe, and the US. You can find him on LinkedIn and check out his email newsletter, hi,tech.

Upgrade to Power Membership to continue your access to thousands of articles, toolkits, podcasts, lessons and much much more.
Become a Power Member

CPD points available

This content is eligible for CPD points. Please sign in if you wish to track this in your account.