May 24, 2021
In this eBook - first published by DMI in June 2018 and fully updated in May 2021- Clark Boyd goes into detail on how to get your search marketing campaign into operation.
The search marketing industry is typically split into two camps: organic search and paid search. It is helpful to consider the starting point of any search before we split the discipline in this way, however. Consumers do not think in terms of organic and paid search listings.
This landscape is changing at an unprecedented pace and this is driven by consumer behaviors and preferences.
Typing a query into a desktop computer and selecting from the text-based responses is no longer the most common way to search. People increasingly reach for their mobile devices when looking for information and they speak to artificial intelligence (AI)-powered digital assistants in conversational tones.
This content is available to Power Members only.