Map every URL before a migration and catch redirect chains automatically before they cost you rankings.

URL Migration and Redirect Mapping Template

url-migration-and-redirect-mapping-template

[[p]]Redirect maps usually get built in a rush right before launch, one URL at a time, which is exactly how chains slip through. A page gets redirected to what looks like its new home, except that page is itself redirected somewhere else a few rows down, and nobody catches it because nobody&#39;s checking the whole list against itself. The rankings loss shows up weeks later, and by then it&#39;s a forensic exercise to work out why.[[/p]]

[[p]]This toolkit will help you keep track.[[/p]]

[[ul]]
	[[li]][[strong]]Chains get caught while you&#39;re building the map[[/strong]], not after the migration is already live.[[/li]]
	[[li]][[strong]]Redirect type logged per row[[/strong]], so 301s and 302s aren&#39;t left to guesswork later.[[/li]]
	[[li]][[strong]]A record of what changed[[/strong]], useful when someone asks six months from now why a URL redirects where it does.[[/li]]
[[/ul]]

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URL Migration and Redirect Mapping Template

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