E-E-A-T Signal Audit Toolkit

e-e-a-t-signal-audit-toolkit

[[p]]Google&#39;s [[a href="http://digitalmarketinginstitute.com/blog/a-guide-to-google-e-e-a-t" target="_blank"]]E-E-A-T framework[[/a]] shapes which pages Google treats as reliable enough to rank and cite in AI-generated answers. This free toolkit gives you a structured way to score any page against all four pillars, see where the gaps are, and decide what to fix first.[[/p]]

[[ul]]
	[[li]][[strong]]E[[/strong]]xperience[[strong]].[[/strong]] First-hand, real-world involvement: original case studies, direct testing, original photos or screenshots rather than stock imagery, a named author genuinely involved in the subject.[[/li]]
	[[li]][[strong]]E[[/strong]]xpertise[[strong]].[[/strong]] Depth in the content itself: well-researched, references credible sources, visible author credentials, a process for staying current.[[/li]]
	[[li]][[strong]]A[[/strong]]uthoritativeness. Recognition outside your own site: backlinks from reputable sources, guest articles, conference appearances, media coverage, a consistent brand presence.[[/li]]
	[[li]][[strong]]T[[/strong]]rustworthiness. The basics that let a reader rely on what they&#39;re seeing: HTTPS, a real About and Contact page, regular content updates, genuine reviews, disclosed author credentials and affiliate relationships.[[/li]]
[[/ul]]

[[p]]Content marketers and SEOs auditing existing pages before a refresh. Writers briefing new content who want to know what "good" looks like before they start. Teams preparing a site audit ahead of a bigger content push.[[/p]]

[[p]][[strong]]How to use the toolkit:[[/strong]][[/p]]

[[ol]]
	[[li]][[strong]]Pick your website and[[/strong]]&nbsp;audit one piece of content at a time.[[/li]]
	[[li]][[strong]]Score each signal&nbsp;[[/strong]]from 1 (not demonstrated) to 4 (strongly demonstrated), and use the notes column to record specifics.[[/li]]
	[[li]][[strong]]Check your totals [[/strong]]as the toolkit sums up the signals so you can see at a glance which one is weakest.[[/li]]
	[[li]][[strong]]Prioritize&nbsp;and start [[/strong]]with whichever pillar scores lowest.&nbsp;[[/li]]
[[/ol]]

Check your content against the 4 pillars 

Optimizing SEO - Site Architecture, Canonical Links, and Redirects - 001 SM6-03-180

sm6-10180-5njdv

E-E-A-T Signal Audit Toolkit

Related Free Video Lessons

Recomended For You